Sony has recently changed their reporting technique to report on consoles sold to customers and no longer shipped to retailers. So obviously it was expected that the third quarter results would be worse than predicted.
However it seems that timely price cut really did make all the difference. The gaming division actually made an operating profit in Q3 2007 of 12.9 billion Yen. Which is a pretty impressive amount compared to the 54 billion loss they made in the same period the year before.
There full earnings announcement is through the link for those who can understand it….
Sony Global – Q3 FY07 Earnings Announcement
Last Updated: January 31, 2008
boredhousewife
February 1, 2008 at 13:27
Does anybody know what the losses are for the PS3 – The USD 3 bio losses that SCE have posted in 07/08 includes the profits generated by PS2 & PSP
LazySAGamer
February 1, 2008 at 13:54
@Boredhousewife, unfortunately not but I have heard from a few places now that the price of manufacturing a PS3 has dropped drastically and they are now only losing a small amount on each PS3