Last night, THQ Nordic – the resurrected company that’s been buying properties and studios on its quest for European game domination – held an Ask me Anything (AMA). There’s nothing unusual about that at all. Developers and people in the industry do those all the time. What raised eyebrows though was exactly where said AMA took place: 8chan.
Just after announcing the AMA on Twitter, THQ Nordic was lambasted by sensibile people on the internet.
For those of you unaware, 8chan is an anonymous imageboard in the vein of 4chan – though it espouses an even more libertarian mindset. The place is the Mos Eisley of the internet; a hive of scum and villainy, created because 4Chan was too restrictive. It’s a decidedly NSFW imageboard that’s home to vicious trolling, overt racism, conspiracy theory twaddle, alt-right ideology – and has been accused of hosting child porn. According to reports, the site was even temporarily blacklisted by Google’s search engine for child abuse content.
The decision to have an AMA there is so baffling, many thought that THQ’s accounts had been hacked. THQ Nordic, however, said everything was fine because mods would “take care of the nasty stuff.”
I understand trying to be edgy and trying to connect with a subset of gamers who feel disenfranchised, but aligning your brand with that cesspool is just not a smart thing to do. In a series of tweets, THQ Nordic later apologised for having the AMA on 8chan.
“I personally agreed to this AMA without doing my proper due diligence to understand the history and the controversy of the site. I do not condone child pornography, white supremacy, or racism in any shape or form. I am terribly sorry for the short-sightedness of my (!) decision, and promise to be far more vigorous in my assessment of these activities in the future. This was not about being edgy, this blew up and I very much regret to have done it in the first place. Philipp Brock, PR & Marketing Director THQ Nordic GmbH (Vienna, Austria)”.
It’s an apology that’s hard to buy, because during the AMA, Brock and fellow AMA participant product development director Reinhard Pollice’s answers and notes in the thread were very much in line with the site’s general tone. Either way, ignorance is not much of a defence, and the THQ brand is now associated with a site that’s home to some of the worst the internet has to offer.
Last Updated: February 27, 2019
Umar
February 27, 2019 at 08:57
Lol fuck…..”We weren’t aware of all the evil stuff going on at 8chan…but hey, shout out to Mark for taking care of the nasty stuff”. Lawd
Original Heretic
February 27, 2019 at 09:10
Oh hi, Mark.
Original Heretic
February 27, 2019 at 09:10
The worst the internet has to offer? I thought that was Facebook.
Geoffrey Tim
February 27, 2019 at 09:25
Facebook as a whole can be dumb, but 8chan is just nasty.
RinceThis
February 27, 2019 at 12:06
Eh ? Facebook can literally be judt for friends. It isn’t open to the public if you don’t want it to be. Nothing like twitter or 8chan
Original Heretic
February 27, 2019 at 12:06
Did…did moving to Froglandia stunt your sense of humour or just your brain in general?
RinceThis
February 27, 2019 at 12:07
No It reminded me what intellectual humour was! Zing mf!
Original Heretic
February 27, 2019 at 12:07
You consider THAT a zing?!
RinceThis
February 27, 2019 at 12:07
Also. I’m not in frogland anymore. Keep up.
Original Heretic
February 27, 2019 at 14:31
I don’t keep track of your movements. Too smelly.
Kromas
February 27, 2019 at 09:41
I would be wary if I got “apporached”
Kromas
February 27, 2019 at 09:41
I would be wary if I got “apporached”
Guz
February 27, 2019 at 10:27
What the hell did they think was gonna happen?? Like really, 8chan, nothing good ever comes from there and they thought an AMA hosted there was a good. they should fire their marketing dept
Brian
February 27, 2019 at 08:56
Novel way to hand in your resignation.
Pieter Kruger
February 27, 2019 at 08:57
“a hive of scum and villainy”, “vicious trolling”, “conspiracy theory twaddle” Sooooo……N4G then??
Geoffrey Tim
February 27, 2019 at 08:57
Errr…no. Whole different scale here,.
Geoffrey Tim
February 27, 2019 at 08:57
Errr…no. Whole different scale here,.