The Division 2 is coming pretty soon. I had a right good time with the first game, right up until the endgame stuff ruined it all. It’s one of the things that’s likely to be fixed in the sequel, with developer Massive promising some proper content for those who stick it through beyond the end of the campaign. There’s a beta for The Division 2 coming up next week, and to market that beta, Ubisoft sent along a message to consumers, riffing on current real-world politics.
They sent a mailer out with the subject line: “Come see what a real government shutdown looks like in the private beta.” Given that the shutdown of the US government is a terribly sensitive topic at the moment, the mail was not received particularly well, especially given that hundreds of thousands of US federal employees were left without pay as a result of a standoff between Trump’s government and the Democrats over funding for a wall betwixt the US and Mexico.
It was in bad taste, and Ubisoft has now apologised for it.
“A marketing email promoting Tom Clancy’s The Division 2 was sent in error today,” reads the follow up mail. “This was a grave breakdown in process and we apologise for this error and the offensive subject line of the email. We recognise the very real impact of the United States government shutdown on thousands of people and did not intend to make light of the situation.”
While it was
Last Updated: February 1, 2019
Allykhat
February 1, 2019 at 14:15
I’m all for a good joke, but even for me, that’s going a bit far…
Skittle
February 1, 2019 at 14:15
I thought it was pretty funny
MaSeKind
February 1, 2019 at 14:20
It’s sad that the Americans don’t have much of a sense of humor.
If this was a Brexit joke made in the UK I suspect no one would have apologised for anything.
Pariah
February 1, 2019 at 14:30
This video explains that quite well:
MaSeKind
February 1, 2019 at 14:15
Time to cause some more offense!
I thought it was funny actually, but I don’t care at all about the US shutdown. I’ve got bigger issues in my own personal life to worry about.
Original Heretic
February 1, 2019 at 14:40
America! Where you can joke about nothing because there’s always a sensitive asshole lurking about.
Pariah
February 1, 2019 at 14:46
That’ll happen when it’s constantly being &^%$ed by the prick in charge.
Original Heretic
February 1, 2019 at 14:46
About time they feel it, too, after shafting the rest of the world whenever they can.
MaSeKind
February 1, 2019 at 14:51
Yeah it would be nice to be in charge for once 🙁
Pariah
February 1, 2019 at 14:51
The rate it’s going there, I think you’re overqualified by virtue of having a discernible IQ. 😛
Edit: also LOL
MaSeKind
February 1, 2019 at 15:00
Actually it was a sad, self-deprecating joke about not getting laid but thanks for thinking I have a discernible IQ XD
Pariah
February 1, 2019 at 15:00
I edited my comment because I did in fact realise this. But only after I posted that first reply. XD
MaSeKind
February 1, 2019 at 15:05
Lol it was pretty obvious wasn’t it. Just one of those days.
Glad it’s almost weekend (and not because I have plans regarding any previous comments) XD
Pariah
February 1, 2019 at 15:26
I just know there’s a cold beer or 5 in my fridge that I can hear asking me to consume them. So I’m with you there.
MaSeKind
February 1, 2019 at 15:30
It definitely is hot enough for one of those.