Ubisoft seems to have become one of those companies you either love or you hate. Back in the 90’s when I saw Ubisoft’s vortex logo before a game I could be assured that I was in for a good time. These days, it’s less certain that the ubiquitous Ubisoft logo means happy fun times. It’s something that Ubisoft wants to change.
In an interview with GamesIndustry largely focused on VR and eSports, Ubisoft’s EMEA boss Alain Corre spoke about the company’s goal to achieve perfection. They want their games to work as intended on day one.
“What we want is that our games are perfect when we release them and we are showing that all the time, so we are giving them the time they need to blow away everybody. That’s our mission. The beauty of Ubisoft also is to be able to give time to games when we feel they are not completely polished.
We are trying to respect the dates of course, but sometimes we have to make the decision to [push a project back], like with The Division for example, which we had to postpone twice because we felt it was not completely polished yet. Quality for us is super important – everyday we work to make sure the worlds we create are as perfect as possible before we release them to the fans because ultimately they decide if the game is good and if they will help with word of mouth.”
It’s an attitude I can get behind, because I’d rather wait for working game than have to slog through one that feels unfinished. The truth of it all though, is that The Division could have done with even more time in the oven before release.
It’s funny though. I said That Ubisoft is either a company you love or you hate – and I’ve found (anecdotally, of course) that the hate tends to come largely from PC gamers. I wonder why that is?
Last Updated: August 2, 2016
Ottokie
August 2, 2016 at 09:36
Mandatory “Screw you Ubicrap” comment
Captain JJ off track
August 2, 2016 at 09:49
Mandatory “Hear hear!” comment
Viper_ZA
August 2, 2016 at 09:37
Poor console port crap at its best.
Captain JJ off track
August 2, 2016 at 09:43
Better dump Uplay then.
Pariah
August 2, 2016 at 10:10
The nUplay isn’t so bad though.
Captain JJ off track
August 2, 2016 at 12:21
Except if you bought the game on Steam. Then it can get lost. I don’t need to open two clients.
Pariah
August 2, 2016 at 12:22
Yeah 100%. And sadly that applies to 3 of the 4 games I have on Uplay. 🙁
Alien Emperor Trevor
August 2, 2016 at 09:44
Better Ubi than EA.
Hammersteyn_hates_Raid0
August 2, 2016 at 09:50
Yes!
Dutch Matrix
August 2, 2016 at 10:10
You all can Bite Me!
Hammersteyn_hates_Raid0
August 2, 2016 at 10:14
Don’t you have a golden poo to award to someone 😛
Dutch Matrix
August 2, 2016 at 11:01
TO YER FACE!!!
Hammersteyn_hates_Raid0
August 2, 2016 at 11:42
XD
Captain JJ off track
August 2, 2016 at 09:51
Always
Deceased
August 2, 2016 at 10:30
^ This
( TO THE TOP WITH YOU!!! )
Hammersteyn_hates_Raid0
August 2, 2016 at 09:50
https://media.giphy.com/media/NdYpkYhjlOtRm/giphy.gif
Still like their games, can’t wait for South Park
Captain JJ off track
August 2, 2016 at 09:50
The first South Park game didn’t require Uplay, if the second is the same I’ll be getting it.
Hammersteyn_hates_Raid0
August 2, 2016 at 09:51
You get the first South Park when buying the second, that’s nice of them seeing how the first was on PS3
Alien Emperor Trevor
August 2, 2016 at 09:51
2nd game will mostly likely require it. Only reason 1st one didn’t was because they bought it during THQ’s collapse.
Captain JJ off track
August 2, 2016 at 09:52
Damn. Oh well then. Will wait until it appears in a bundle
Darren Peach
August 2, 2016 at 12:31
Ginger….
Original Heretic
August 2, 2016 at 09:51
Yes, perfection is what they want.
Oh, look, they screwed up perfectly!
Original Heretic
August 2, 2016 at 09:52
“I love your disembodied teeth, they’re perfect. And your bulging disembodied eyeballs. So perfect…” *insert smoochie smoochieness*
Commander Bob
August 2, 2016 at 09:59
I really don’t understand the Ubi-hate. Is it a DRM thing? A less optimised (compared to Steam) game platform? Sure the games themselves have a few bugs (please show me a game in recent years that was perfect) but in general the games are entertaining. Isn’t that what counts the most?
Pariah
August 2, 2016 at 10:03
GAH! Back heathen, with your common sense and positive outlooks!
Geoffrey Tim
August 2, 2016 at 10:07
YES. I like Ubi games. 😛
Admiral Chief - Check
August 2, 2016 at 10:07
SOME Ubi games
Darren Peach
August 2, 2016 at 12:30
ENTITLEMENT !
Greylingad[He Charges!]
August 2, 2016 at 10:07
“I like working Ubi games”
Hammersteyn_hates_Raid0
August 2, 2016 at 10:09
^^^This^^^
Pariah
August 2, 2016 at 10:09
Bethesda says hi.
Hammersteyn_hates_Raid0
August 2, 2016 at 10:09
DOOM says hi back, there’s always an exception
Pariah
August 2, 2016 at 10:10
That’s an ID game though, not like Elder Scrolls or Fallout.
Hammersteyn_hates_Raid0
August 2, 2016 at 10:11
Ah, true that
Commander Bob
August 2, 2016 at 10:08
Me too. I have all the Anno’s, most of the AC games, The Settlers etc. It’s a pity that people’s dislike of Uplay and/or DRM taints things so much.
Admiral Chief - Check
August 2, 2016 at 10:07
Indeed, as long as they work, I can work with uPlay
Deceased
August 2, 2016 at 10:31
( You forgot the “Are you not entertained” at the end :O )
Darren Peach
August 2, 2016 at 12:26
Yeah, It’s about entitlement….
Darren Peach
August 2, 2016 at 12:29
Steam is a ball ache. I can’t get my copy of Half Life 2 to work because I bought it sooooo long ago I forgot the original user account and email address and I did not keep the receipts. I paid for it but I am stuck with a useless disk because the admins are slow and useless and their service is draconian in its time frame. Still, I don’t hate it. I just prefer not to use it.
Greylingad[He Charges!]
August 2, 2016 at 10:10
There have been a few Ubi games with bugs, AC U, comes to mind as the biggest and baddest, but mostly, they are good, some are excellent (FC3, Blood Dragon, South Park etc.) but that uPlay is bipolar, I swear…
Hammersteyn_hates_Raid0
August 2, 2016 at 10:11
Can’t understand why they won’t make another Blood Dragon >:?
Pariah
August 2, 2016 at 10:12
It’s hard to slap a “remaster” on a DLC for another game.
Commander Bob
August 2, 2016 at 10:13
And yet Sony does it all the time 😛
Greylingad[He Charges!]
August 2, 2016 at 10:13
YUSSS!!!! I F*CKING Loved that game! Part because it had badassery 90’s action hero and theme and because they just let loose…
Deceased
August 2, 2016 at 10:29
Well … I think their games are pretty good at launch, maybe not flawless, but still pretty good ( if it wasn’t for the uPlay 😐 )
Aries
August 2, 2016 at 11:00
HAHAHAHAHAHAHAHAHAHAHAHAHAAAAA AAAaaaaaa, so funny
Craig Lotter
August 2, 2016 at 14:53
Ubisoft on the console is great. No issue with them and the games that they publish are usually all pretty top notch. (Unity we’ll ignore as a learning curve due to the gen jump…)