Home Gaming Zynga is losing gamers by the truckload

Zynga is losing gamers by the truckload

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Zynga

Want to get into gaming? Want to also make some cash in the process? Well then Facebook is where it’s at sucka! Oh yeah, that social network is a gold mine of eager customers who are just waiting to don a red jacket and demand that you take their cash! Especially if you’re Zynga! Except that underneath their latest numbers round-up, there lurks an undeniable truth. They’re losing gamers. Constantly.

The grass may not be greener on the other side of Farmville, because the latest numbers to come out of Zynga may point to a profit, but one that has also seen millions of gamers quit. Daily Active Users (DAU) are down from last year’s 65 million, to 52 million now according to Valleywag.

As for the more reserved Monthly Active Users (MAU), they’ve dipped off almost entirely. Zynga has seen a 50 million drop in that stat, as they now only have around 300-250 MAU.

So what do these numbers mean? Basically, Zynga is staring down the barrel of a loaded revolver, as their particular brand of games are failing according to VentureBeat. And their plans to enter the online gambling market?

Lets face facts here, even their notoriety for ripping off the hard work of others won’t help them in the long run, seeing as that is a market that is just over-saturated right now.

Last Updated: April 25, 2013

8 Comments

  1. Lol. So funny. EA and the likes all want to follow this same path an turn in to microtransact freemium grind or pay to play games and they’ve already started.

    Now the business model is failing rapidly? Mmmmm. Hope they all have exit strategies.

    Reply

    • HvR

      April 25, 2013 at 14:08

      Step 1: fire all the developers
      Step 2: _____
      Step 3: Profit

      Reply

  2. Danny Baromen

    April 25, 2013 at 13:07

    Might have something to do with people being able to play Farmville for HOURS on end without having to even consider paying a cent… with most, if not all the games released after it… you can’t play for more than 15 minutes without having to pay for more time/energy/gems/something…

    Reply

  3. Admiral Chief Erwin

    April 25, 2013 at 13:24

    …we don’t need no water…

    Reply

    • Anon A Mouse

      April 25, 2013 at 13:37

      Let the Motherf**ker burn. Burn Motherf**ker Burn.

      Ahh good ‘ol Friday Night Bonfire parties….

      Reply

      • Sageville

        April 25, 2013 at 14:01

        Schweet, to revitalize the industry, Zygna should open Arsonville, whereby players can spend time burning up other peoples farms made in farmville.

        Reply

  4. matthurstrsa

    April 25, 2013 at 13:32

    BAHZYNGA!

    Reply

  5. Wayne Bossenger

    April 25, 2013 at 15:29

    I’d just like to say that karma is a bitch, and zynga, well, they just bloody well deserved it!
    what they did to ‘draw ‘something’ after buying it, as well as the many other games they ripped off… i say, justice!

    Reply

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