Yesterday, Facebook (the company, not the social media platform) announced that it was doing a great big rebrand, and they will no longer be known as Facebook. Instead, they’d prefer if you got shouty about things. The company will henceforth be branded as FACEBOOK, because of reasons.
The new branding – which comes with a new logo – signifies the range of products that Facebook FACEBOOK offers – like Instagram and WhatsApp in addition to the social media site that started it all. It’s also meant to distinguish between the company FACEBOOK, and the app, Facebook.
“Today, we’re updating our company branding to be clearer about the products that come from Facebook,” Antonio Lucio, the company’s chief marketing officer, wrote in a blog post. “We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.
We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.”
I guess it makes sense, but I think Google did a better job of this when it rebranded its parent company as Alphabet. That rebrand was at the time shocking as it didn’t leverage off the established “Google” brand, but as the corporate branding was really only visible to employees and investors, it allowed Google’s sub-brands to do their own thing. By working under a GREAT BIG BOLD FACEBOOK, WhatsApp, Instagram and Oculus have a huge big brother watching their every move.
Last Updated: November 5, 2019
Alien Emperor Trevor
November 5, 2019 at 13:58
What a capital idea! https://uploads.disquscdn.com/images/863ea72bfa8a071e480735d6e135a9ccf526bfde9b6fd91c449b9aa4d837e12b.jpg
SagatatiaRZA
November 5, 2019 at 13:58
Well I’m convinced
Alien Emperor Trevor
November 5, 2019 at 13:58
What a capital idea! https://uploads.disquscdn.com/images/863ea72bfa8a071e480735d6e135a9ccf526bfde9b6fd91c449b9aa4d837e12b.jpg
Pennywise The Dancing Clown
November 5, 2019 at 16:35
https://media0.giphy.com/media/D6WuLOKOpR2fK/giphy.gif
SagatatiaRZA
November 5, 2019 at 13:58
Well I’m convinced
Yozzie
November 5, 2019 at 14:09
CRITICAL HIT GAMING!!!
Admiral Chief
November 5, 2019 at 14:31
*CRITICAL BLOB
Admiral Chief
November 5, 2019 at 14:31
*CRITICAL BLOB
HvR
November 5, 2019 at 14:51
*GOEFF!!!!*
Son of Banana Jim
November 5, 2019 at 16:47
DARRYN! GEOFF!! TREVOR!!! BRAD!!! Each sold separately! COLLECT THEM ALL!!!
Son of Banana Jim
November 5, 2019 at 17:44
CRITICAL HIT GEOFF – NOW WITH SUPER KUNG FU GRIP AND 30 ARTICULATION POINTS!!!
CRITICAL HIT BRAD – FULLY POSE-ABLE STANDALONE FIGURE
CRITICAL HIT TREVOR – NOT FOR LITTLE GIRLS!!!
CRITICAL HIT DARRYN – 12 INCHES!!!!!
Pariah
November 5, 2019 at 14:09
THAT CLEARS THINGS UP
Admiral Chief
November 5, 2019 at 14:31
ARE WE STARTING ANOTHER GLORIOUS CAPPY DAY?
Pariah
November 5, 2019 at 15:18
Not today, but I’m game for another one soon. Maybe Thursday?
Admiral Chief
November 5, 2019 at 17:43
oR WE COULD DO IT THIS WAY PERHAPS? i DUNNO. iT MAKES MY EYES HURT. a LOT
Gustav Willem Diedericks
November 5, 2019 at 14:20
https://media3.giphy.com/media/Cjn7GNvS2HbY4/giphy.gif
HairyEwok
November 5, 2019 at 14:41
Never seen a rock in the 4th dimension XD. Interesting.
Gr8_Balls_o_Fire
November 5, 2019 at 14:31
WHAT
Admiral Chief
November 5, 2019 at 14:31
https://uploads.disquscdn.com/images/5b184da98ebf70aff7866769ad205158b0effb486b42ba7d37bf36efbb1b2106.jpg
HairyEwok
November 5, 2019 at 14:41
Never seen a rock in the 4th dimension XD. Interesting.
Gr8_Balls_o_Fire
November 5, 2019 at 14:31
Who still bothers to read quotes/statements from big tech and big publishers? Anybody? Nobody?
Geoffrey Tim
November 5, 2019 at 15:05
*puts hand up*
Pariah
November 5, 2019 at 15:18
To be fair, it’s kinda your job to.
Gr8_Balls_o_Fire
November 5, 2019 at 15:30
*insert “but why” gif for Geoff
G8crasha
November 5, 2019 at 15:18
What a stellar idea! How clever! I would never think it wasn’t a different entity to Facebook!
Pennywise The Dancing Clown
November 5, 2019 at 16:34
I wonder: If I write a book about a killer clown murdering kids in a town called Dairy and I call the book ‘it’ can Stephen King still sue the hairs off my butt?
Son of Banana Jim
November 5, 2019 at 16:47
Maybe they’re trying to appeal to the CAPS LOCK generation? Now if only they embolden their logo, then we’ll know they’re really SERIOUS!!!!
HvR
November 5, 2019 at 18:29
SERIAS??!?!
HvR
November 5, 2019 at 18:29
SERIAS??!?!
HvR
November 5, 2019 at 18:29
They should have named it The Facebook, confuse the fuck out of anyone watching The Social Network in the future