Activision says new Call of Duty looks “fantastic,” full of innovation

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With two sets of developers working pretty much all the time, there’s a new Call of Duty every year. It makes sense for publisher Activision to do this; every year, the new Call of Duty ends up decimating the previous year’s sales tally. As the biggest property in the world’s biggest entertainment industry, there’s no denying that Call of Duty makes money – and of course  there’s be a new one this year.

What it generally lacks though, is innovation – and the Call of Duty games are getting dangerously close to pushing gamer fatigue and saturating the market – just like we saw with Guitar Hero.

Not this year, says Activision.

In an investor call, The publisher said that this year’s Call of Duty – developed by Treyarch – is full of “meaningful innovations.” They haven’t said exactly what those innovations are, but have expressed their interests in "growing Call of Duty Elite."

"This year we expect to further expand our presence with the launch of an all-new epic first-person shooter title under the Call of Duty brand. From what we’ve seen to date, the game already looks fantastic and will bring meaningful innovations to the franchise," they said.

What sort of innovations can we expect from Treyarch? Underwater Vampires? Werewolves from space? Mummies in wheelchairs?  Zombies on the moo…oh no wait, they’ve already done that.

More importantly. what sort of innovations would you like?

Last Updated: February 10, 2012

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