Microsoft Game Studios Boss Phil Spencer believes the fate of the Xbox brand is inextricably linked to Halo’s success. Speaking to OXM, Spencer related that Microsoft’s key properties – Halo in particular – are a key factor in the evolution and success of the Xbox brand.
"If we lose our way with Halo, we lose our way with Xbox, because Halo and the importance of games like Call of Duty and other shooters, that state of the art needs to continue to move forward, and our team at 343 need to move forward with that. That’s always going to be one of our success criteria," he said. "I think it’s important that our AAA first party titles do help craft and shape how the platform evolves," he explained. "Halo just by its sheer nature of size, of user base – as well as how important the FPS is in today’s gaming world – has to play that role.
Fortunately for Xbox, Spencer believes that 343 industries is on the right track with Halo 4.
"The good thing about 343 is that they’ve had the time, through the development of Reach, working on getting the map packs out, and getting to know the infrastructure and the build systems and everything about Halo. They’ve also brought in their own talent and their own view so that they can put their own stamp on the franchise," he continued, adding that the studio is "in a position to take over the franchise without missing a beat."
It’ll be a while yet before we get to see those particular fruits of labour; Halo 4 is only due at the end of next year – with many believing it’ll be a launch title for the next generation Xbox. Personally? I don’t care too much for Halo, and though I’d say that it may have been true in the past that the Xbox brand was synonymous, and indeed dependent on Halo and other shooters, that’s all changed now.
Source : OXM
Last Updated: August 4, 2011