For the longest of times in World of Warcraft, guilds and players have offered real money boosts for players wanting to clear content but lack the gear or time to join a progression guild. To put it plainly, you deposit real money into their PayPal and they’ll take you along for a Heroic/Mythic raid clear and hand you all the loot and achievements. Most top guilds do it, some for real money and some for gold, but the issue is mostly websites which offer packages for players wanting to get boosted. For example, here’s just one of thousands, a website called Gogo Boost. I won’t provide the link because I don’t support them.
The issue with boosting is that you’re essentially helping a player bypass the procedure of actually learning and clearing the content on your own, and the handful of other issues which come with Legion make this specific issue a big one. What do I mean by this? Well, on top of boosting players who aren’t willing to put their own time into progressing through a raid, you’re also giving them extremely high item level gear (with the chance to Titanforge) meaning from then on out they’ll be able to use the “Premade Groups” tool to join the raid and ruin it for everyone because they don’t know the tactics. This, and because people are making money off Blizzard’s IP, is the main reason Blizzard are shutting all this down in the upcoming patch.
Below are two important extracts from the blue post on the Blizzard forums.
Blizzard are also improving the reporting function for 7.2 with clearer categories to help get rid of these spamming ‘Wanting to Sell” posts.