Xbox One X gets off to a strong sales start in the UK

2 min read

Xbox One X gets off to strong sales start

The Xbox One X has been on shelves for just under a week (well, shelves that aren’t here), and it’s a little difficult to gauge its success without hard sales figures. Microsoft haven’t come out of the gates with glorious tales of how their new console has been selling like hotcakes, and some data in from the UK might make you curious as to why. Because the Xbox One X is selling pretty damn well there. Better than Sony’s PS4 Pro did during its own launch window.

According to, the Xbox One X has seen over 80,000 sales (adjusted by 20% from raw data) in the United Kingdom alone, which is a pretty significant figure for the singular region. The sales figures eclipse that of the PS4 Pro, which only hit 50,000 in the same time and took a full month to reach 80,000 in total. The lack of exclusives at the launch seem to have been a moot point too, with third-party titles such as Call of Duty: WWII and Assassin’s Creed Origins proving to be solid sales companions with the Xbox One X during the last week.

This bodes well for Microsoft, who have been facing an uphill battle ever since this generation started. Out of the gates the Xbox One was the weaker of the two core consoles, and over the years that battle has changed the rules of combat. Sony and its extensive exclusives library now outweighs many arguments over the Xbox One X’s superior power, but it seems evident that in the UK that’s still a large factor in purchasing decisions.

It’s still early says for the console though, and Microsoft’s toughest days are still ahead. As Sony continues peppering their future with great looking exclusives, Microsoft is hunting for new developers to bring under their wing. A process that might only see fruit in many years to come.

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Last Updated: November 13, 2017

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff’s a bastard.

  • MonsterCheddar
    • Hammersteyn

      But will it be big in Japan?

      • MonsterCheddar

        Methinks NOT. XD

      • MonsterCheddar
        • Hammersteyn

          He almost looks Japanese XD

      • Pieter Kruger

        Is Enola gay?

        • Mark Treloar

          So many responses that would have been appropriate and you choose one of the worst moments in human history.

          • Pieter Kruger

            Too soon? Sorry, didn’t mean to offend. War is never pretty, rarely justified, but it’s human unfortunately. It’s a terrible thing that happened but I can see the reasoning behind it. Japan had to be stopped, to save more lives! Ever heard of the Asian Holocaust,Massacre of Nanking etc.? Japan were no Saints! Anyway, the US used the most terrible, destructive & unthinkable weapon against them in WW2 and people still ask why they get the cold shoulder in Japan?

  • Pieter Kruger

    “Exclusives exclusives exclusives…..” Echoes of a burning GAF! Anyone remember 2015? When Xbox had the upper hand exclusives wise but the industry narrative was “Power”? That same time when Sony was applauded for brilliantly focusing on 3rd party to boast the difference between 900 and 1080 and everyone could notice from 20 feet away? Anyone? The same time when 1080 made you a “better gamer”? Now, according to mainstream media “Xbox has no games”, XB1X outperforming PS4Protato by 100% graphical wise is barely noticable, and every PS owner also ownes a R20k PC! Only a month or so ago the XB1X was doomed to fail and all media sites were re gurgetating industry leaders’ low sales forecasts (which they’re all revising now! 😂😂😂 ) Yes, PS has some great exclusives, but competition is good! XB1X will prove 90% of the obviously broken gaming industry wrong, and it’s a good thing!

    • Hammersteyn


      • Pieter Kruger

        Don’t lie, I know you read it….it’s re Xbox!😉

        • Hammersteyn


  • Gareth Lagesse (eXCheez)

    It’s what I keep saying. One X isn’t about “niche”, despite what Xbox PR keeps saying. One X is what the One should’ve been in the first place, and Xbox fans are happy to finally have the console they deserve.

    • Hammersteyn

      I hope they can trade in the XBOX One then

  • Hammersteyn

    Noice! And just in time for Christmas.

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