Disney isn’t expecting ROGUE ONE: A STAR WARS STORY to make billions at the box office

2 min read
0

slightly-less-rich

When Disney bought the rights to Star Wars a few years back, people balked at the $4 billion price tag that George Lucas demanded for his empire. Balked…to the max. But Disney had the capital, Lucas had had enough of the internet and a license to print money was born. To say that Star Wars: The Force Awakens made some money at the box office is a bit of an understatement, along the same lines as Neville Chamberlain declaring “peace in our time”.

With a global box office of over $2 billion, the Force was back and in charge with the seventh core episode of the Star Wars saga. Nostalgia is a powerful thing hey. And then there’s Rogue One: A Star Wars Story. It doesn’t have the star power of the episodic Star Wars films, but it does have something else going for it: A fresh new approach. The interquel details just how the Rebel Alliance got their hands on the Death Star plans, and it has a totally different tone from the looks of things.

rogue-one-2

And that’s great! But it’s probably not going to make as much money at the box office as The Force Awakens did. And Disney is well aware of that. At a presentation at the Goldman Sachs Communacopia event  via Variety, Disney Chief Bob Iger spoke about the future of the Star Wars franchise and how Rogue One presents a different take on the saga. Still, financial expectations for it to succeed aren’t that high:

It’s really interesting in terms of ‘Star Wars’ storytelling. ‘Star Wars’ has only been told as a saga, and this is a moment in time … we love what we’ve seen. We never felt it would do the level that ‘Force Awakens’ did, [even though] the level of interest is as high as it was for ‘Force Awakens.

Fair enough. If I had to take an educated guesstimate, I’d bank on Rogue One making between $400-$600 million worldwide after a few weeks at the box office. Although honestly, any movie with Donnie Yen as a cosmic Jedi believer kicking stormtrooper ass across the galaxy deserves to earn a lot more than that. WHAT A TIME TO BE ALIVE!

Last Updated: September 22, 2016

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

Check Also

Hot Toys Count Dooku and Yoda are ready for a rematch

Star Wars: Attack of the Clones may not be fondly remembered, but its greatest battle scen…