Apple has no interest right now in making a gaming console

2 min read

I was quite shocked earlier to see several panes of glass outside my local Apple store. I thought that they didn't use Windows?

Because the iPad practically is one already, HI-YOOOO!

Still, the house that Steve Jobs built is no stranger to such rumours, with the internet frothing at the mere mention of such an idea. After all, they’ve got the cash, the technology and the engineering know how to create such a device, so what’s stopping them?

Well, according to shiny new Apple Boss Tim Cook, that would be evolution. “Gaming has kind of evolved a bit”, Cook said at the D10 conference talk, which Kotaku picked up on.

More people play on portable devices. Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

And it’s not as if Apple isn’t a major player already in the gaming market. Their Apple branded products all feature some form of access to the iTunes market, which is just crawling with games right now, especially the massively addictive Kingdom Rush, which I just can’t stop playing.

So it’s less Apple actually needing to make a gaming console, and more or less the fact that they just don’t have to, considering how they have enough cash right now to actually buy a few countries.

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Last Updated: May 30, 2012

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

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