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Fans protest Mass Effect 3 ending…with cupcakes

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Mass Diabetes

There’s no denying that a lot of people are upset with the Mass Effect 3 ending. It’s something that we’ve discussed over and over again here, to the point where we’re currently swimming in worms that have escaped from their opened cans.

But as a gamer, what can you really do to voice your displeasure, besides sit in a corner and seethe? Should you write a strongly-worded email? Contribute to the Childs Play charity in order to raise awareness?

Those ideas are quite obviously for hipsters. No, what any self-respecting Mass Effect fan should do is obviously ship cupcakes to Bioware in order to voice their displeasure.

Wait, what?


Organised by Bioware forumite LoganKey, who had posted the following message on the forums, the idea was to make some sort of point, with the patisserie solution to any problem in life;

We are currently trying to organize the delivery of a mass of cupcakes to Bioware’s studio in Edmonton. All the cupcakes will be divided into equal parts Red, Blue and Green colours… but they will all taste exactly the same. If you’d like to participate, please check out the thread below and let us know.

This coming week, we should send Bioware boxes upon boxes of a dozen cupcakes. We are taking ideas as to what sort of notes we should have attached on each box. Some possibilities include:

– "No matter what colour you choose, they all taste the same";
– "No matter what colour you choose, it’s all vanilla ;-D"
– "We rage because we love"

Having already already raised $1,000 in under an hour for their patisserie campaign, the fans then enlisted local pastry shop Fuss Cupcakes for their grand quest. And the verdict at the end of the day, as to whether or not the campaign worked?

Who knows, but apparently the cupcakes were indeed delicious. That red cupcake is my snack of choice, that’s for sure…

Last Updated: March 28, 2012

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