Infinity Ward claims it’s not concerned about Modern Warfare 3 sales

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TLJ

Call of Duty games sell by the boatload. The last one, Black Ops by Treyarch shattered all sorts of sales records – which were previously held by the last Call of Duty to that. For the first time in just about ever, Call of Duty has some serious competition in the way of Battlefield 3 – a game EA hopes takes a significant slice of Call of Duty’s market share.

Infinity Ward says it’s not worried about sales of its soon-to-be-released Modern Warfare 3, even though I’m pretty sure it’ll do just fine.

"Not at all, there’s no buy in on that sort of stuff,” Infinity Ward’s Robert Bowling said to IGN when asked about worries over sales targets. "We don’t care about sales numbers, we don’t care about competition, we don’t care about beating anyone. Our 100 percent focus is making a game that we’re going to love to play, that we’re going to be proud of, and that we know that our fans are going to play.”

“To us," he added, "we don’t care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we’ve done our job correctly and we will be happy."

And while that may be true, I doubt its a sentiment shared by the overlords at Activision. Of course, it’s entirely possible that the reason IW doesn’t care is that they’ve been promised bonuses for good performance, and we all know how well that turned out…

Last Updated: September 22, 2011

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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