Sony’s conceded that Microsoft has a bigger slice of the hardware sales pie, with 1.6 Xbox 360’s sold in the US for every single PS3. You’d expect that sort of ratio to stick around when it comes to video games sales – but it doesn’t which Sony’s only to happy to boast about.
â€œIf you look at the index ratio and see that where they might have this massive lead on the hardware side, the people that are buying software, when the software growth is happening, it’s happening on the PS3,â€ said Rob Dyer Sony’s SVP of publisher relations to Industrygamers.
"If you have a choice between buying a PS3 version and an Xbox version of Mortal Kombat, which one are you buying?" he asked rhetorically. "You’re buying the PS3 version because you can play as Kratos. Although Microsoft has a 1.6 to 1 index ratio against us [on hardware], we outsold them on Mortal Kombat nearly at a 1 to 1."
He was particularly chuffed by Medal of Honor’s performance on Sony’s Black box, a game that sold on that platform with an index ratio of 1.2 â€œHere Microsoft owns the shooter category – everyone talks about how that’s their genre,â€ he said. â€œMedal of Honor, because we gave away a free copy of Frontline on the disc, wildly over indexed on ours. Microsoft absolutely felt that.â€ Call of Duty, a franchise that gets early DLC for Xbox gamers isn’t of particular concern to Sony either. â€œThey’re not running any higher than what the index ratio is – they’re right at 1.6. In spite of all the millions that Microsoft has spent on that relationship with Activision, people aren’t voting to buy a 360 version of that over and above a PS3 version, given the installed base,â€ he said.
â€œAs much as people might associate Call of Duty and the shooting genre with 360, we don’t see that as a cause for alarm right now. What we’re hoping for, given the announcement we made at E3 with Battlefield (Battlefield 1943 included on disc as a free bonus), we believe that we are going to have a major player here with EA on our platform – and well over indexed given what we’re doing with them in order to promote that title.â€
The whole index ratio thing is confusing and a little misleading – it doesn’t quite mean that PS3 software sales eclipse Xbox 360 games sales, it’s just a measure of performance in the context of install base sizes. Locally though, PS3 sales do, for the most part, outsell their 360 counterparts, but we’ve yet to determine whether its the result of South Africa traditionally being Sony territory, a larger install base, or the result of rampant Xbox 360 piracy.
Source : Industrygamers
Last Updated: September 8, 2011