To cut a long story short, Activision was publishing Brutal Legend until they thought it was going to be crap and then dumped it. EA picked it up and showed us all how awesome the game is… Activision sued to get it back.
Now that soap opera is still going on somewhere but it looks like Activision has been hiding a sneaky trump card up their sleeves this whole time.
EA has proudly been marketing Brutal Legend’s release month as Rocktober for quite some time now, so much so that any mention of the word Rocktober in gaming circles makes you think of Brutal Legend… However there is a problem, Rocktober is a trademark owned by Activision.
There are 2 scenarios I can see here.
First up Activision have known this all along and don’t mind EA using it as they are offering that professional courtesy big companies are so famous for.
Or they have lulled EA into a false sense of security and will now be whipping this little nugget out the next time the two companies meet to discuss the legal issue of that little soap opera above.
I honestly am expecting it to be the latter and you know what I say kudo’s to Activision for getting away with it for so long. It’s not nice but it is business and to be honest it’s not like EA or Activision are going to miss the couple of million dollars either way.
Little boys never grow up they just get older and play bigger games.
Source: Joystiq
Last Updated: September 29, 2009
