The Xbox 360 has been doing really well in Japan of late, outselling even the very strong and supported Playstation 3. So just when things start going well, it's infamous fault, the Red Ring of Death decided to rear its ugly head in one of Japans most popular retail outlets. Now I don't know about you, but if I was Microsoft then making sure that situations like this don't happen would be on the top of my to-do list. The truth is that even though there are newer and better chipsets coming out for the Xbox 360, the Red Ring of Death is still causing massive issues for gamers worldwide. It scares consumers, the idea of having a console that may just break down and die at any moment. The fact that the one on display in a store was doing so will most probably not help the cause for Microsoft at all. If things like this keep happening then Japan will happily turn back to the Wii and the PS3 and Microsofts gaming console will be nowhere to be seen once again.