Last month, we learned that EA wanted to make more games in the open world sandbox genre. It makes sense considering how successful those games are and how many games are jumping onto that sandy bandwagon. But now we can see just how long those plans have been in the works, and what exactly is being done about them.
Speaking at the UBS Global Technology Conference, EA SFO Blake Jorgensen confirmed that Jade Raymond was brought on board to help the company release more games in the action genre.
We’ve never really operated in the largest genre of gaming, and that’s the action genre. That’s the Assassin’s Creed-style games; more open-world, more single-play versus multiplayer. It’s not been an area that we’ve operated in. We recently hired Jade Raymond, who was behind the Assassin’s Creed franchise for Ubisoft and she will be building an action genre for us through a studio we’re building out in Montreal right now. So a lot of excitement around the action genre.
I’m excited to see what Raymond does. She is incredibly talented and they are pushing her to help build new IP and promote an entirely new genre for the company. That means she must be getting a ton of responsibility, as well as support and leeway. Here’s hoping that she can do something truly new and interesting for the action genre, instead of falling into the usual open-world sandbox trap.
Last Updated: November 17, 2015
Alien Emperor Trevor
November 17, 2015 at 13:41
Knowing EA, $1 per grain of sand.
Hammersteyn
November 17, 2015 at 13:55
Mathematically it might just be possible if they use Zim dollars
Hammersteyn
November 17, 2015 at 13:55
Nice header XD
Alien Emperor Trevor
November 17, 2015 at 14:03
Is it Elsa from Frozen?
Hammersteyn
November 17, 2015 at 14:07
rofl
Milesh Bhana
November 17, 2015 at 14:07
No.
Grand Admiral Chief SpaceNinja
November 17, 2015 at 14:43
I didn’t even have to scroll down to see who was the creator…
Milesh Bhana
November 17, 2015 at 14:10
I just assumed that Raymond would be working on ME:Catalyst. Apparently that’s going to have sandbox elements, and it has Parkour, that’s pretty much Assassins Creed.
Lardus-For the Emperor!
November 17, 2015 at 14:19
Now if she doesn’t create a game now with a female lead (or at least a gender choice) then nobody ever will again 😛
oVg
November 17, 2015 at 14:45
I still love her Ass Creed 1. Dam that shit was ahead of its time, even the disclaimer at the beginning about religion. lol now the disclaimer is about sexism. How times have changed.
Johann
November 17, 2015 at 15:07
EA, meh
oVg
November 17, 2015 at 15:16
wow, I just realised that the only EA game that I have played since Mass Effect 3 is Dragon Age.