Home Entertainment Monday Box Office Report – Batman v Superman v huge box office drops

Monday Box Office Report – Batman v Superman v huge box office drops

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Unlike some unrealistic naysayers, I never had any doubt that Batman v Superman would have a huge debut. There’s just no way that a movie this long in the making, starring two of the widely recognized and most popular characters in pop cultures would not open big. And it did, even breaking some records along the way! For me, the true test was always going to be what happened after that fanboy frenzy died down after the first week though. That’s when positive word of mouth will give the movie the legs it needs to really make a dent on the box office.

Well, the second weekend for Batman v Superman has come and gone and once again the comic book movie has entered its name into the record books. Unfortunately this time around it was the wrong kind of record, as the movie’s earnings dropped from $166 million to $52 million. That’s a 68% plummet between week 1 and 2, the fifth largest such drop in history (only three of the Twilight movies and Harry Potter and the Deathly Hallows – Part 2 lay above it). It has to be said though that once you take the film’s $27.7 million Thursday preview screening contribution out of the equation, then then figure turns into a 62.1% drop. Still not good, but a tad better.

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What’s even more alarming about that drop though, is that BvS faced no real marquee competition at the box office this weekend to justify that loss of revenue. It seems that the audience is just not bothering to turn up. This second weekend’s offerings does push the film over the $680 million dollar mark globally, which is most definitely nothing to sneeze at (Man of Steel could only make $668 million in its entire theatrical run), but it doesn’t bode well for the film’s staying power.

As for that other non-competition, the only two new entries to crack the top 10 in the US this week was faith-based drama sequel God’s Not Dead 2 and Mike Epps-led parody comedy Meet the Blacks, although both failed to really make any real kind of impact. God’s Not Dead 2 needed some divine intervention as it could only scrounge together $8.1 million – well, below both estimates and the opening of its predecessor – while Meet the Blacks could not meet the profit targets at all as it only brought in $4 million.

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On the opposite end of the success spectrum, Zootopia was still hanging on to second place, adding an additional $20 million to its coffers (in comparison, it only dropped 16% since last week). The animated feature has quietly become one of Disney’s most successful ventures in years, with it already sitting on $275 million domestically – and just a short hop away from becoming only the tenth animated film to cross the $300 million mark in the US – while its international total sits on a very impressive $787 million.

Let’s see what’s happening on the rest of the charts.

  • 1. Batman v Superman – $52.38 million (LW: 1st)
  • 2. Zootopia –  $20 million (LW: 2nd)
  • 3. My Big Fat Greek Wedding 2 – $11.13 million (LW: 3rd)
  • 4. God’s Not Dead 2 – $8.1 million (NE)
  • 5. Miracles From Heaven – $7.5 million (LW: 4th)
  • 6. The Divergent Series: Allegiant  – $5.72 million (LW: 5th)
  • 7. 10 Cloverfield Lane – $4.75 million (LW: 6th)
  • 8. Meet the Blacks – $4.08 million (NE)
  • 9. Eye In the Sky – $4.05 million (LW: 10th)
  • 10. Deadpool – $3.5 million (LW: 7th)

The most high profile departure from the top 10 this week is the Gerard Butler led action movie sequel London Has Fallen. It dropped all the way from 8th to 12th, but its global box office total is already sitting on $118 million of a $60 million budget.

 (LW = Last Week, NE = New Entry)

Last Updated: April 4, 2016

33 Comments

  1. Didn’t get to go watch the movie. My friend decided in the end to skip the movie! I need new friends <_<

    Reply

    • Hammersteyn

      April 4, 2016 at 12:13

      Yes, yes you do.

      Reply

    • Jac7

      April 4, 2016 at 12:26

      Go watch it or suffer the ragrets

      Reply

      • DragonSpirit009

        April 4, 2016 at 12:31

        I’m going during the week! And after it I’m going to treat myself too pizza cause I can!!

        Reply

        • Jac7

          April 4, 2016 at 12:46

          Sommer get a Bells while you’re there, you deserve it.

          Reply

      • miaau

        April 4, 2016 at 14:57

        Is that not a tattoo or something? “No Ragrets”

        Reply

    • Captain JJ the Isolated

      April 4, 2016 at 12:38

      Agreed

      Reply

    • Gr8_Balls_o_KFM_Fire

      April 5, 2016 at 14:00

      With friends like that who needs enemies?

      Reply

  2. Hammersteyn

    April 4, 2016 at 12:18

    I want to see it again. Best Batman EVER!

    Reply

    • Jac7

      April 4, 2016 at 12:26

      Couldn’t agree more

      Reply

    • Alien Emperor Trevor

      April 4, 2016 at 12:37

      He was cool! I was also giggling with glee during the movie when he was blowing shit up just imagining the fan boy tears.

      Reply

      • Hammersteyn

        April 4, 2016 at 13:41

        XD

        Reply

        • Alien Emperor Trevor

          April 4, 2016 at 13:45

          Wonder Woman was a boss as well. That whole final battle made me super happy.

          Reply

          • Hammersteyn

            April 4, 2016 at 14:31

            Indeed, can’t wait for the rest of the Justice League. Especially Aquaman

          • Alien Emperor Trevor

            April 4, 2016 at 14:37

            The Flash cameo was really cool.

    • Captain JJ the Isolated

      April 4, 2016 at 12:39

      Take that – everyone who said Ben Affleck was a bad choice.

      Reply

  3. Gareth Lagesse (eXCheez)

    April 4, 2016 at 12:26

    BvS was always going to have a huge debut, that’s what big budget Batman movies and MASSIVE marketing budgets do. The question was how long it was going to remain popular once word got out how bad it really was.

    Reply

  4. Admiral Chief in New York

    April 4, 2016 at 12:42

    • Greylingad[CNFRMD]

      April 4, 2016 at 13:56

      Nanananana, FATMAN!! Urgh, oh, Sorry, no need to slap me, BATMAN, ok?

      Reply

    • Manoj Varughese

      April 5, 2016 at 23:21

      I’m Fatman!

      Reply

  5. iusedtobe(a)regular

    April 4, 2016 at 12:43

    I dont know why you see this drop as bad news and what I mean is that with any movie that makes this much on its opening weekend, any drop of any kind will be allot more significant as opposed to a movie that made 50 million on its opening weekend.

    Reply

    • Admiral Chief in New York

      April 4, 2016 at 12:45

      A very good point you make there.

      If I make R100k one month, and then the next month I made 60% less…..That is still R40k

      Reply

      • Kervyn Cloete

        April 4, 2016 at 16:27

        Which is exactly why I mentioned that despite the drop, it has still made a fat wad of cash. The drop is usually just indicative of a not so rosy future.

        Reply

    • Kervyn Cloete

      April 4, 2016 at 16:26

      A drop is always expected in week two. That’s not bad, that’s just life. It’s the percentage of the drop that’s the problem. For example, Star Wars, had a way bigger opening, but only a 33% drop. Jurassic World also opened bigger and dropped 49%. For most movies, the drop is expected to be in the 40-50% range. 62% is a much bigger drop than normal though, and is especially glaring in a week where BvS had no real competition.

      Reply

  6. For the Emperor!

    April 4, 2016 at 13:05

    My friends will go watch it soon, and I may even join them for a second viewing. The only reason they haven’t gone yet was that I could only get 1 ticket for opening weekend, and this weekend we went shooting! I have 2 gripes with the film – Alexander Luthor and the fact that the trailers gave away too much. That loses a review point each…messy scene stuff though is counteracted by how AWESOME BAT-FLECK IS!

    Reply

    • For the Emperor!

      April 4, 2016 at 13:17

      Also: “26th biggest second weekend”. That is still not bad at all.

      Reply

  7. Ryanza

    April 4, 2016 at 14:09

    Affleck’s Batman is worse than Val Kilmer. Affleck couldn’t get Bruce Wayne right just like he couldn’t get Dare Devil right, and Afflecks chin just doesn’t look right in the Bat mask. Oh Batman sucked in this movie. Superman sucked in this movie. Lex sucked in this movie.

    Wonder Women… damn.

    Affleck knows he fucked it up.

    Reply

    • miaau

      April 4, 2016 at 14:45

      Steady on, steady on. Worse than Kilmer? While I have not seen this move, to be worse than Kilmer (great actor in other things) would take a lot.

      Reply

  8. miaau

    April 4, 2016 at 14:44

    All I got out of this was: “only three of the Twilight movies”. They made more than two? Who knew?

    Reply

    • Alien Emperor Trevor

      April 4, 2016 at 14:49

      I knew. I had to hear all about it from a friend every time a new one came out because she knew i didn’t want to know.

      Reply

  9. CypherGate

    April 4, 2016 at 16:02

    Im off topic here, but the day they make a Mass Effect movie with a budget like Avatar or Star Wars is the day the movie industry will experience a surge in revenue far beyond their wildest dreams.

    Reply

    • Manoj Varughese

      April 5, 2016 at 23:23

      and VR gear instead of normal 3D glasses in cinemas. James Cameroon might pull the feat with Avatar sequel

      Reply

      • CypherGate

        April 5, 2016 at 23:45

        Fully agree with you. This movie in VR would be a dream come true. The only directors who will do this movie justice is James Cameron, Ridley Scott or possibly Christopher Nolan. They my fav directors. James Cameron can be swayed to giving such a gadget a chance. Maybe after the 3rd gen vr is released.

        Reply

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