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Activision : Call of Duty is This Generation’s Star Wars

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Activision Publishing’s new CEO Eric Hirschberg is already opening his mouth to say stupid things.

Speaking to IGN, he proclaimed Call of Duty to be this generation’s Star Wars – and he’s being serious, too. While the impact the series has had on gaming as a whole is undisputable, I’d say both Halo and Mass Effect – as far as games go, at least – are closer to holding that title, based purely on their lore and setting.

"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars," he told IGN. "I think it’s unique and bigger than any musical act or any movie franchise in that capacity."

"The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh."

I’m not the biggest Star Wars advocate, but it was – and remains – such a cultural phenomenon that 33 years later is still revered by fans. When Soap McTavish and Captain John Price are household names and cultural icons like Han Solo, Darth Vader and Luke Skywalker, I’ll happily eat a Storm Trooper helmet.

Source : IGN

Last Updated: July 21, 2010


  1. Nick de Bruyne

    July 21, 2010 at 13:08

    But… but… I don’t see Harrison Ford anywhere?


  2. Dark

    July 21, 2010 at 17:38

    If your talking about Lore look no further than WOW and Starcraft. I think Blizzard are kings in that regard.


  3. Gaz

    July 21, 2010 at 19:10

    WoW lore the next-gen Star Wars? You mean in raping a good storyline, right? Since when was kill-everything-with-a-pack-of-insignificant-twerps-whilst-including-as-much-pop-culture-as-possible good storytelling?


  4. WalkmanSilver

    July 26, 2010 at 02:14

    COD the next star wars?



  5. General Fredburger

    October 13, 2010 at 22:27

    CoD will never be able to overcome Star Wars and no fanboys try to reply when I say that CoD is full of explosions without an epic storyline like Star Wars, Halo, or Gears of War. I like to play it once in a while but its mostly for people that have no outside connection to the world and accept what they think is the only game in history.


  6. General Fredburger

    October 13, 2010 at 22:28

    Also, Star Wars Battlefront III FTW!!!


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