Home Gaming Blizzard’s Overwatch may need a new name

Blizzard’s Overwatch may need a new name

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Overwatch

Blizzard working on a game that doesn’t end in Craft these days is about as rare as a New Year’s resolution which lasts beyond January. But that gym membership development process is indeed something real, as the developer unveiled Overwatch last year at BlizzCon, a team-based online shooter with no set date yet. A shooter which may actually need a new name thanks to one developing bugger-up in the trademark department.

Blizzard trademarked the game way back in April last year before they announced it in November of 2014, but the United States Patent and Trademark Office ain’t having none of that. According to the USPTO, the two trademark applications out for Overwatch from Blizzard have been suspended, as a filing from Innovis Labs Inc has precedence. And first-dibsies, which is totally a technical term.

According to some detective work on NeoGAF, it’ll be up to Innovis to abandon or allow the trademark to be used by Blizzard. There’s no word yet from Blizzard on pursuing the matter any further however, as a name-change for Overwatch is most likely the cheaper and easier alternative at this point, especially for a game so young in its development cycle.

The game formerly known as Overwatch enters beta later this year. And hopefully it does so with a better name.

Last Updated: January 12, 2015

60 Comments

  1. DENIED!

    Reply

  2. UltimateNinjaPandaDudeGuy

    January 12, 2015 at 10:36

    No matter what they call it I am still very underwhelmed by the game 🙁

    Wanted a new IP with epic single player or something, but I guess we will see.

    Reply

    • Admiral Chief

      January 12, 2015 at 10:36

      Aye, I’d like a nice SP as well

      Reply

      • Blood Emperor Trevor

        January 12, 2015 at 10:45

        #foreverSP!

        Reply

        • Admiral Chief

          January 12, 2015 at 10:48

          Hahaha, I said SP one too many times (once). Didn’t I?

          Reply

      • Kromas, Guardian of Cenarius

        January 12, 2015 at 10:54

        Still waiting for Starcraft Ghost.

        Reply

        • Admiral Chief

          January 12, 2015 at 11:00

          You and me both brother

          Reply

    • Hammersteyn

      January 12, 2015 at 10:46

      Blackthorne 2 would be nice, though I wouldn’t hold my breath.

      Reply

      • Admiral Chief

        January 12, 2015 at 10:48

        3rd person cover based shooter, or even 2d/3d side scrolling glorious action

        Reply

  3. Ross Woofels Mason

    January 12, 2015 at 10:39

    They better call it shoot-craft now otherwise I am going to be super upset =p

    Reply

    • Owl

      January 12, 2015 at 12:40

      my .ister makes $76 an hour on the laptop . She has been fired from work for eight months but last month her pay was $13237 just working on the laptop for a few hours. view;.No matter

      Reply

      • Archzion

        January 12, 2015 at 12:52

        She’s probably selling her fake boobs. Go spam somewhere else please.

        Reply

  4. Hammersteyn

    January 12, 2015 at 10:44

    Call it Candy-king-crush-craft just to mess with the patent office and that other developer.

    Reply

    • Admiral Chief

      January 12, 2015 at 10:49

      XDXDXDXDXDXD

      Reply

  5. Kromas, Guardian of Cenarius

    January 12, 2015 at 10:46

    Is it just me or did the trailer look a hell of a lot more fun than the actual gameplay? I m mean this is just a reskinned TF2.

    Reply

    • Blood Emperor Trevor

      January 12, 2015 at 10:48

      If it comes to PC first for beta testing like Diablo did, it’ll be exactly like TF2 heh.

      Reply

    • SmurFyZA

      January 12, 2015 at 10:51

      Lets be honest… Trailers almost always look better than the actual gameplay

      Reply

      • Kromas, Guardian of Cenarius

        January 12, 2015 at 10:53

        Well Blizzard trailers are usually high quality but this one felt like a damn Pixar movie.

        Reply

        • SmurFyZA

          January 12, 2015 at 11:01

          I would watch anything Blizzard

          Reply

          • Kromas, Guardian of Cenarius

            January 12, 2015 at 11:01

            We should have a LazyGamer Warcraft Movie event.

            That would rock!

          • SmurFyZA

            January 12, 2015 at 11:02

            I tried upvoting this comment twice – Failed

          • Kromas suggest a LAG Warcraft

            January 12, 2015 at 11:07

            I am gonna change my profile to hint at us doing this. 🙂

    • Hammersteyn

      January 12, 2015 at 10:52

      Just like the Destiny trailer

      Reply

    • Matthew Holliday

      January 12, 2015 at 12:16

      blizzard getting back at valve for stealing dota from them.
      seems legit.

      Reply

  6. Ghost In The Rift

    January 12, 2015 at 10:48

    Wonder when we will hear about World Of Starcraft:/

    Reply

    • Admiral Chief

      January 12, 2015 at 10:48

      Sign me up for that!

      Reply

    • Gareth L (That eXCheez Guy)

      January 12, 2015 at 10:51

      Will never happen, WoW is intended to last at least another ten years.

      Reply

      • Hammersteyn

        January 12, 2015 at 10:58

        So no Warcraft 4 either? 🙁

        Reply

        • Quo Vadis?

          January 12, 2015 at 10:58

          the odds of HL3 are better, I’m afraid :/

          Reply

          • Thinus Swart

            January 12, 2015 at 11:08

            You sir, are an optimist…

        • Gareth L (That eXCheez Guy)

          January 12, 2015 at 11:01

          WarCraft 4 is possible, but only towards the end of WoW I’d guess. So maybe in like 6-8 years. =/

          What’s more likely is a “WarCraft: Origins” RTS, rather than a sequel to WoW/WC3.

          Reply

        • Matthew Holliday

          January 12, 2015 at 12:15

          ive been asking that question since 2003.

          Reply

          • Hammersteyn

            January 12, 2015 at 12:32

            #staystrong

          • Matthew Holliday

            January 12, 2015 at 13:49

            #neverforget

      • Kromas, Guardian of Cenarius

        January 12, 2015 at 10:58

        Yeah WoW garrison missions are like the PC version of Candy Crush.

        Reply

    • Kromas, Guardian of Cenarius

      January 12, 2015 at 10:53

      Blizzard stopped that mod about a year ago. 😛

      Reply

    • hairyknees

      January 12, 2015 at 11:12

      *Heroes of the World of Hearthcraft

      Reply

      • Admiral Chief

        January 12, 2015 at 11:26

        hahahahaha

        Reply

  7. Gareth L (That eXCheez Guy)

    January 12, 2015 at 10:50

    Ugh. Blizzard’s least inspired game yet.

    I miss Blizzard. 🙁

    Reply

  8. Thinus Swart

    January 12, 2015 at 11:09

    Seems like the general public is a little underwhelmed by the game… I’m really looking forward to this, whatever it’s going to be called!

    Reply

  9. hairyknees

    January 12, 2015 at 11:11

    Shoot-Craft sounds legit 😛

    Reply

    • ToshZA

      January 12, 2015 at 11:14

      Almost as legit as that photoshopping 😀

      Reply

    • Matthew Holliday

      January 12, 2015 at 12:13

      EXPLOSIONS?

      Reply

  10. Geoff Murphy

    January 12, 2015 at 11:21

    What it also needs is an animated movie adaption.

    Reply

  11. Kensei Seraph

    January 12, 2015 at 12:17

    Overcraft.

    Reply

  12. Lardus-Resident Perve

    January 12, 2015 at 12:20

    OnlineAuctionHouseCraft

    Reply

    • Lardus-Resident Perve

      January 12, 2015 at 12:20

      RuinAnotherGameCraft

      Reply

      • Lardus-Resident Perve

        January 12, 2015 at 12:21

        WoWUsedToBeGoodCraft *disclaimer – I hear only good things about the new expansion*

        Reply

        • Lardus-Resident Perve

          January 12, 2015 at 12:21

          NeverEverAgainSinglePlayerCraft

          Reply

          • Kensei Seraph

            January 12, 2015 at 12:22

            I don’t like that last one.

          • Lardus-Resident Perve

            January 12, 2015 at 12:45

            Me neither. My reason is that I prefer offline Single Player these days 🙂

  13. Galbedir

    January 12, 2015 at 13:34

    Seems I’m one of the rare few who is actually excited for ‘The game formally knows as Overwatch’. Unfortunately I dont have much time these days for single player storyline games. So tend to lean more towards games like this where I can jump in for a quick 20-30min match and then leave.

    Reply

  14. Charl van der Merwe

    January 12, 2015 at 14:04

    dunno why people are not excited about this, teamfortress with blizzards polish and balance?

    Its gonna be amazing!

    Reply

  15. Mark_D

    January 12, 2015 at 14:13

    Has anybody had a look at the Innovis Labs Overwatch? It’s an app on the iStore that actually looks pretty awesome. Turns paintball into a much more engaging game with GPS, radar jamming etc. Sounds more fun than Blizzards Overwatch 😛

    Reply

  16. Craig "Crios" Boonzaier

    January 12, 2015 at 14:58

    So about that Reaper Overwatch t-shirt I got during blizzcon……

    Reply

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