Home Gaming Could twitch concurrents make E3 planners change the schedule?

Could twitch concurrents make E3 planners change the schedule?

1 min read

Xbox press con 15

E3 is full of surprises. Games get announced and sometimes extra publishers like Bethesda or Square Enix decide to host their own press conferences. But by and large, the format is pretty predictable as journalists run the gauntlet and attend all the press conferences in the usual order. Twitch has highlighted the viewership, and maybe we will see a bit of an order change.

Twitch reported all kinds of great numbers out of E3 which Matty has already told you about. However, analysts have looked at the concurrent peaks and they show that timing might be a bit more important than previously thought. Just check out this graph of viewership during the various press conferences.

E3 twitch peaks

Square Enix topped Sony for concurrents? That’s a bit strange to me. I can’t imagine that it’s because of the actual press conference content but rather about the timing. For those in South Africa and Europe (and even the tired journalists in LA), the Sony press conference is simply too late in the day.

It’s nice for those who have attended all the press conference before hand because they offer journalists food and drink. Still, to expect viewers from around the globe to stay up well into the wee hours of the morning simply isn’t realistic and leads to a decline in concurrents. Luckily, I don’t think Sony really cares – they are happy to do things their way and let people catch up on the announcements later on if necessary.

I’m curious if the conferences couldn’t do with a bit of retiming, though. Could we see a change to the order of the press conference day, or are the publishers more worried about the timing for those on the ground than for those viewing online?

I think as live streaming grows, they may need to reevaluate their planning if they really want to hit those higher concurrents. Then again, they might just do away with the big press conferences all together. Oh, who am I kidding – how else will we determine who “won” E3?

Last Updated: July 3, 2015


  1. Kromas,powered by windows 10.

    July 3, 2015 at 13:57

    They need to change the venue to like Germany or something …. oh wait. 😛


  2. Jonah Cash

    July 4, 2015 at 11:13

    As I said on that other article, I tried to watch it on twitch but couldn’t get the thing to run at HD. So I just watched on Youtube in 720p without a hitch. But I take it that Youtube won’t give us numbers?!


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