We recently posted a rumour, originating from Videogamer, that said that Dead Space franchise, following low retail performance of Dead Space 3. EA has since called the rumour “Patently false.” And now? Now it’s gotten ugly.
EA’s Peter Moore, spewing forth vitriol, took to Gi.Biz to shoot down the rumour – and accuse Videogamer of making the entire thing up.
“Standard, shoddy website journalism recipe, born out of a desperate need to increase click-thru rates to support advertising revenue,” Moore said in the comments section of GI.. “Fabricate a story using an ‘unnamed source,’ post it first thing in the morning, add the letters ‘EA’ to the story (oh, and link it to micro-transactions – always a fan favourite) and then stand back and enjoy the vitriol which you turn into revenue. Rinse and repeat.”
Later, clarifying his anger a bit after heat from Games Industry readers, he said:
My comments were fairly and squarely aimed at Videogamer. My issue is not the rejection of community feedback (we get that in bucketloads all day long and we learn from it in real time), rather it was the fabrication of a story in order to generate controversy and ultimately readership.”
Peter Moore is not a happy man.
For their part, Videogamer is sticking to their guns, and their mysterious ninja source. With a clearly defined digital paper that includes communication with EA, they’ve done their jobs.
“VideoGamer.com would never publish information from a source whose identity could not be verified, or that we do not believe to be accurate. We carried out internal checks to verify the validity of the comments made by our source – and while we have a duty of care to protect their identity – we stand by the comments made in the original story.
“We would also like to reiterate that we ran the story in good faith, taking the necessary steps with both EA and our source to ensure that the story was as accurate, fair, and well-represented as possible.
“We find it perplexing as to why EA changed its stance on its decision not to comment on rumours and speculation, especially given the opportunities that the publisher had to clarify the situation before and after VideoGamer.com published the story. We firmly deny any accusations of fabrication on our part.
Either way you slice it, EA has been getting some pretty awful press of late – and there’s a degree of damage control that’ll be necessary. This isn’t it.
Last Updated: March 7, 2013