The site notorious for selling shady steam keys at excessive discounts seems to have figured out how to steal even more money from developers
G2A is the sort of website that ruffles a lot of feathers across the industry. While some people may be happy to purchase cheap keys (no matter where they’re obtained from), I’d like to believe that most of us would think twice before buying potentially stolen keys, no matter the discount. G2A has made a name for itself by selling keys for games at prices so unbelievably low, it’s no wonder people started to question where exactly they were getting them. I don’t want to go into their shady history, but a large contributor to their poor public image is zero moderation on where exactly their keys come from as many have been found to be purchased through stolen or illegal credit cards. Game developers have often spoken out in the past about G2A’s less than ethical business practices, but a new wave of controversy has just washed up the shoreline.
Mike Rose, previously of publisher tinyBuild, has noted that G2A has taken out sponsored ads for certain games that were appearing above the publisher’s official website. Tweeting out his frustration, Rose states, “We make zero money on our games if people buy them through ads”. He continued on to demonstrate that the ads taken out by G2A can’t even be disabled, meaning there’s no way to block them on personal devices. “Please, if you’re going to buy a game from G2A, just pirate it instead! Genuinely!”, continued Rose.
Other developers echoed his sentiments of piracy over G2A. Developer Rage Squid agreed that it would be better for players to pirate their games instead of purchasing them through G2A.
Rami Ismail of studio Vlambeer elaborated further, saying “If you can’t afford or don’t want to buy our games full-price, please pirate them rather than buying them from a key reseller. These sites cost us so much potential dev time in customer service, investigating fake key requests, figuring out credit card chargebacks, and more”.
G2A has yet to respond to this latest wave of criticism, but I wouldn’t count on any kind of formal statement.
Last Updated: July 2, 2019