Disney Infinity has cost $100 million to develop

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Much like Hollywood, making games can be an expensive venture. Sometimes, it’s unnecessarily so, with developers packing more explosions per pixel at the cost of story and appealing to that wider demographic. Disney Infinity however, is a game that goes beyond the disc and into the realm of toys to life. And it cost a pretty penny to produce. A penny that Disney can’t afford to lose.

A report by the Wall Street Journal has pegged the Disney Infinity platform at $100 million in development costs so far. And that excludes marketing for the game. A source who worked on the project, described it as a “Hail Mary [play] with a tremendous amount of pressure to be a hit.”

In non-sports terms, it’s all or nothing for Disney Interactive, as this project simply can’t afford to fail. So big is the development on Infinity, that Disney Interactive had to pass on working on Iron Man and Star Wars games in order to focus 100% on it.

If Infinity fails, that’ll mean that the Disney branch of the company that oversees everything will have to re-assess how it does video game business, possibly moving its licenses to other publishers while they focus on mobile and online games.

Disney Infinity launches this Friday on PC, Playstation 3, Xbox 360 and Wii U. It’ll be a tense couple of months before we see any reports of profits or losses. But if this game can succeed, then Skylanders will have a real strong contender in the young toys to life market. And competition is never a bad thing.

Last Updated: August 19, 2013

Darryn Bonthuys

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