Home Gaming EA: Activision Done Gone and Shot their Best Horsie

EA: Activision Done Gone and Shot their Best Horsie

58 second read


I’ve pretty much had as much of the Activision/EA/Infinity Ward/Respawn entertainment split as I’m able to stomach – but when large corporations start taking pot-shots at each other I’m forced to sit up and take notice.

Despite the controversy, Activision have proudly boasted about their bottom line, which is looking pretty healthy – and increased their financial outlook. Word is though that their share prices have taken a bit of a dip.

One of the primary reasons for the rosy earnings was the success of Modern Warfare 2 and its first DLC, the ridiculously overpriced stimulus pack.

Electronic Arts – backers of Respawn Entertainment – responded in a somewhat immature, but certainly chuckleworthy manner. Director of corporate communications Jeff Brown told industrygamers that  “This is kind of like announcing: The race horse I shot last month has won the Triple Crown!”

I’m pretty sure Bobby Kotick isn’t going to take this sitting down. He’s going to take it floating around in his pools of cash.

Source : Industrygamers

Last Updated: April 16, 2010


  1. Bobby Kotick is not amused!

    April 16, 2010 at 13:56

    Kudos to Jeff though, that was a pretty funny comeback.

    *Bobby Kotick phones an assassin*


  2. uberutang

    April 16, 2010 at 14:09

    Best pic ever.

    Cartman thanks you.


  3. Uncle

    April 16, 2010 at 15:01

    EA are really becoming 1 of my favorite companies. They are carefree, funny and these days they actually seem to care about gamers and gaming.



    • mitas

      April 16, 2010 at 15:06

      have to agree with you


      • Bobby Kotick is not amused

        April 16, 2010 at 15:17

        They got badly burnt after the Spore DRM fiasco, but don’t be fooled, they’re hardly the altruistic happy farm they’re portraying themselves them to be. They’re a business after all, and the shareholders need to be fed.

        At this stage they’re the lesser of the “evils”, especially with Ubisoft committing seppuku through DRM and Koticktivision flogging their dead horses and chocking on plastic peripherals.


  4. WitWolfyZA

    April 19, 2010 at 09:24

    Why is there standing a donkey transvestite wearing a dress 😎


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