EA’s pioneering “Single Identity”

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I’ve never liked signing in to services, such as EA’s Origin or Ubisoft’s uPlay when I’m already signed in to something like Xbox Live or the PSN. EA may force our hands soon though with their new virtual online platform, which they’re calling “Single Identity.”

It’s a single backend system that will service all platforms on which EA games appear; consoles, PCs, mobile devices and social websites, allowing players to have a unified, cross platform friends list – along with other neat features like cloud saving between platforms.

EA will be able to use the service to save on data costs, track players’ habits more easily – as well as allow it to gather data to better market its games. EA is spying on you.

“Our strategic vision at EA is to create a single backend system so that we can truly embrace the secular trends in our industry that are creating massive growth for games,” EA’s Chief Technology office Rajat Taneja said to VentureBeat.  “And we will be able to embrace all of the new business models that come with that.”

Before you get antsy, it could actually be a boon to gamers as it will allow to find each other, communicate and here’s the kicker – even start multiplayer sessions across platforms, in games that support it. With the PC, PlayStation 4 and next Xbox all using similar architecture, we could even see cross platform play in the next generation of consoles.

Last Updated: February 27, 2013

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