Epic would annualise Gears of War if they could

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I’m not particularly fond of annual franchises; games that come out year after year – or worse, multiple times a year. We’ve seen what that sort of behaviour did to once firm fan favourite Guitar Hero. Other yearly releases, like Call of Duty, are on the brink of causing similar gamer fatigue.

Epic Vice president Mark reign disagrees, and would happily churn out regular Gears of War games if they could maintain a certain level of quality.

“I think if we felt we could and do justice to it, who wouldn’t want to have a yearly [Gears of War]?” he said to Eurogamer at GDC in San Fransisco.”I really envy what they have with Call of Duty. Every year they put out something really great and they sell crazy stupid amounts. Anybody who says they wouldn’t want to emulate that shouldn’t be in business.”

So why aren’t they churning out Gears games every 12 months?

“We’re not that big a studio, so if we were going to do that it would be because we thought we could deliver something that was of real additive value. They have two teams so they can go back and forth. I would never rule it out. I would love to do it. If we could come up with an experience that a year later was worthy of the Gears name, why wouldn’t we want to do that?”

“We’re about as far as we want to be away from Gears. The further you get away, people start forgetting you. We’ve been pretty fortunate – people play our games for a long time.

When questioned on the possibility of over saturation and gamer fatigue, he responded that as long as the quality is high, pople will return.

“Well, I’ve been pretty happy with each Call of Duty game,” he responded.

“I buy NHL Hockey every year and I’ve never felt like this isn’t enough over last year’s. I just buy it and enjoy it each time. I don’t really have any philosophical thing against that. As long as it’s good value and a good customer experience, why wouldn’t you? I envy what they’re doing, it’s just brilliant.”

I’m a big Gears fan; it’s the game that made me buy an Xbox 360 – but one every year? I don’t think I’d be able to handle all that machismo.

Gears of War 3 hits the Xbox 360 on September 20 this year. It was last released on the system over nearly 3 years ago.

Source : Eurogamer

Last Updated: March 3, 2011

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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