European 360 sales have more than doubled since price-cut

2 min read


[Update] The local press release has just landed with some more localised news…

Since the local price cut the sales of the Xbox 360 have now increased by 60% causing stock shortage problems across the country. It has also helped the Xbox 360 secure a 51% local market share leaving the Wii and PS3 to fight over the smaller share.[/Update]

According to a press release posted on, hardware sales for the Xbox 360 have more than doubled since the price-cut was introduced on the 14th of March 2008.

No Figures have been given, but the press release states that the 360 owns 42% of the market in terms of life-to-date revenue and also has the highest attach rate of any of its competitors with more than 7 games per console as opposed to 3.8 for the PS3 and 3.5 for the Wii.

Here is the full press release:

LONDON – Thursday 17th April, 2008- The momentum behind Xbox 360 continues to grow, as Microsoft today announced that European sales have more than doubled in the wake of recent adjustments of the estimated retail price (ERP), solidifying its leadership position as the number one next-generation console in Europe and significantly broadening the console’s audience.

“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe.“The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market.

On Friday, 14th March, Microsoft lowered the ERP for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of£159.99, Xbox 360 is a video game and entertainment system that is appealing to an even broader audience. Upcoming releases of blockbuster games such as“Grand Theft Auto IV,”“Rock Band,”“Lego Indiana Jones” and“Ninja Gaiden 2,” will continue this momentum and give consumers even more reasons to buy Xbox 360.

Source: MCV

Last Updated: April 17, 2008

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