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Far Cry 3 isn’t afraid of Call of Duty

2 min read

Who ya gonna call?

Love it or loathe it, no one can deny that Call of Duty games are essentially a license to print money when they come out every year. Usually, the week or two wherein a new version of the game is released, is devoid of any other new releases from a similar genre, as COD crushes the sales of any competitor within its launch window. Far Cry 3 is one such game that will be facing off against the Activision juggernaut, and while the period between both games arriving is tight, the developers behind that game aren’t phased at all about a possible lack of sales.

Speaking to MCV, Ubisoft Brand Manager Henri Guay commented on how the move to launch the game in November, instead of September due to some polishing concerns, would not result in Far Cry 3 going head to head with Black Ops 2.

“Far Cry has always been a little bit off the map in terms of the offer that it gives,” Guay said, “People are going to continue to play Call of Duty and people are going to look for experiences that give them something a little bit different. We feel we’re in a comfortable spot.”

I think we’re in a lucky situation where Ubisoft, through all levels of the organisation, was ready to make a commitment to the brand. To have the support at an organisation level to say we’re committed was great.

“Far Cry 3 is a big game and there’s an expectation,” Far Cry 3 product manager Dan Hay added in. “We wanted to make it as great as it absolutely can be. There were a couple of things we were talking about cutting from the game that I just couldn’t bear to take away from the consumer. So the reality is that we have made a very strategic choice.”

There’s more than a two week gap between the game launches, with CODBLOPS 2 arriving first on the 13th, and Far Cry 3 landing on the 30th. Game sales are usually decided within the first weekend, but at the same time, there are two very different beasts battling it out in November.

And that’s without even mentioning the possible competition coming in from Halo 4 as well, which sneaks in first on November 6. Gamers are stretched for cash these days, and will most likely only be able to afford one of those titles.

In the end, it’s all about who gets the most ban for their preferred buck.

Last Updated: October 23, 2012

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