Home Gaming Flamebait Friday Debate: Should we still be using sex to sell?

Flamebait Friday Debate: Should we still be using sex to sell?

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So Nick’s off on a secret assignment which leaves me to handle the FFD for this week which got me thinking on what topic should we go for this week.

Actually all I was thinking about was how to tie flamebait and semi naked women together so that I can have a decent excuse for the header image, but in reality this raises a very serious question.

Should we in 2010 stil be using sex to sell things, we use sexy header images all the time mainly because the staff are all red blooded males and can’t help ourselves and on the other hand they have generally always received a great response from you the readers, who are predominately male. But at the same time we could be accused of objectifying women and belittling the gender gains that have been made over the last 100 years.

You only have to listen to the number of complaints about Taylor Lautner constantly taking his shirt off to realise that it’s not only feminists who have a problem with a body being objectified, men are starting to dislike it the more it occurs around them as well.

I personally believe I have no right to complain about Mr Lautner taking his shirt off if that is what he wants nor do I have any problems with people using sex to sell.

Am I just an aging relic or is this still the popular opinion?

Last Updated: September 17, 2010


  1. Hayted

    September 17, 2010 at 11:06

    I see no problem with it! :angel:


  2. Sir James vannie Kaap

    September 17, 2010 at 11:42

    I don’t see why not, it’s an effective and albeit cheap why to get your product noticed, and with women increasing their buying power, it’s natural that the pendulum will swing the other way (no pun intended) from sexualized and tasty imagery for men to beefy near-naked men with bulging pecs for the ladies. I’ve always maintained that those who have a problem with sex in advertising are probably either insecure about their own sexuality or fugly tannies with beards and camo pants.


  3. Krypty

    September 17, 2010 at 11:57

    Sex will now and always sell stuff.

    That is how the world works …just roll with it.


  4. Milesh Bhana

    September 17, 2010 at 12:21

    b00bies make the world a better place! :wub:


  5. NiteFenix

    September 17, 2010 at 13:33

    Sorry, what were we talking about? I got distracted by the pic up there…


  6. Nick de Bruyne

    September 17, 2010 at 13:52

    Agree with Krypty. It works, so as long as it keeps working (read: eternity) advertisers will continue to use it.


  7. Jimmy "Denny Crane" Lenoir

    September 17, 2010 at 14:08

    It will be a sad day when the liberals win and you can’t objectify women. Denny Crane! :w00t:

    *I really need to stop watching Boston Legal*


  8. MAdG

    September 17, 2010 at 14:11

    My experience… Its only the ugly girls that have problems with this kind of thing… Although there is always that 1 exception.
    Personally I thank you guys from the bottom of my heart giving us these pics to remind us just why Fridays are such great days ๐Ÿ˜€


  9. AC!D

    September 17, 2010 at 14:28

    As long as we have hormones sex should always and will always sell. I think the real sticking point for me and others comes when its shoved down your throat to the point that it takes away from the other artistic elements of a game. In other words just like any other art form if its expressed artistically and makes sense in the scene or story then its fine. On the other hand if you are playing Gears of war with Marcus wearing massive armour and the new chick is running around in a bikini then its plain stupid!


  10. Jimmy "Denny Crane" Lenoir

    September 17, 2010 at 14:55

    ๐Ÿ˜‰ But maybe it’s a hot day? Why should she wear body armour if she can rather wear a metal bikini, which incidentally offers the same level of protection as a full body suit.



  11. NiteFenix

    September 17, 2010 at 17:04

    Besides, show me an enemy who would want to kill a scantily clad female? Sacrilege!


  12. FreeStanler

    September 18, 2010 at 12:37

    A possible issue is that the world is increasingly becoming desensitized to sexual imagery. If that is true, and the trend continues indefinitely, where is it going to ‘end’? Some might argue it will become very porn-y, which is regarded as unhealthy to put out there for the public at large. Will what will be regarded as ‘acceptable’ change with the times, i.e. a possible future where an extremely liberal society have full-on hardcore images displayed for anyone to see, regardless of age or belief? Or is there some ‘right’ and ‘balanced’ standard that should be applied for all time?

    I tend to believe the latter. If you simply change when everything else changes, you don’t stand for much. I suppose my comment has some congruence with AC!D’s; it needs to be applied correctly, appropriately and to the right audience (those adults who choose to view it).

    I also believe one should be very careful when using sex to sell. It is addictive, and can leave one wanting more. One wouldn’t lace cappucino’s with cocaine in order to sell more; should one overtly use sex to sell more? I beg to differ. It speaks of a lack of imagination and greed of money. (just to reiterate: i am not proposing a Victorian society; and artistically,creatively and appropriately applied it should be fine in an audience of mature adults)


  13. Anthony Smith

    July 9, 2015 at 10:26

    Why should girls and boys be ashamed of their own body if they are fit and healthy to showcase and share to the world? Beside you are only young once and don’t tell me that when you are old, you don’t want to view your past youth’s photo album and celebrate with yourself that you are once an hunks or bombshells? Or are you just satisfied that you will work like a slave until you die? And if you are attached to the picture below (except negative-minded girls of course), you people know that I am right!


  14. Walter Gray

    July 10, 2015 at 06:56

    How do you think those automobile companies sell their vehicle to the visitors in ‘any’ motorshow exhibition? Not to forget why do people want to watch ‘any’ sportcars’ racing competition? (See the hint below)


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