Well Mark Rein from Epic has come out and said sorry about the cease and desist order on the GOW Doll….. He said the lawyers where over zealous in trying to protect the trademark and an innocent party was caught up for no good reason….
All legal action against the guy the created the doll have been ceased and he has even been congratulated on the quality of his work and packaging…. It was however specified that he must not even think of selling this doll without giving Epic their royalties. Which is pefectly acceptable in my mind..
It’s always nice to see large companies listening to their customers though, well done Epic… Below is the link to the letter that Mark Rein sent out and the link to the GOW forums for his personal explanation.
Ugh. Our lawyers are trying to do their job and protect our trademarks but I guess they didn’t realize this wasn’t a commercial project and they fired off a standard form letter. It is unfortunate when this happens but the problem with trademarks is you HAVE to protect them and Emilio’s work looks so amazingly professional, right down to a cool package!, that they probably failed to notice this was a one-off gift for non-commercial use. What we need to do is come up with some sort of permission letter for things like these so that we’re properly protecting our future commercial rights but not stopping people from doing cool fan art like this.
On behalf of Epic I apologize to Emilio and anyone who was offended by this.
Last Updated: March 11, 2007