Gearbox Software Takes A Stab At EA – Mocks Project Ten Dollar

2 min read


I stumbled onto something rather funny today, but first let me make sure that everyone is on the same page.

EA managed to get on quite a few people’s bad sides recently when they launched their Project Ten Dollar concept.

If you didn’t already know, Project Ten Dollar is EA’s idea to only make the first purchaser of a game get access to its online multiplayer modes. If the game is bought second hand, the gamer has to pay 10 dollars to receive an access code that unlocks all of the modes.

It seems that Gearbox Software, the guys behind Borderlands, seem to think that it’s worthy of some ridicule. Here’s how they did it.

Today sees the release of the new Borderlands DLC titled New Robot Revolution. I was doing a post about the DLC being available and noticed something oddly familiar about the opening of the DLC’s description. It goes a little something like this:

“To combat second hand sales of used munitions among greedy, haggling treasure hunters on Pandora, the Hyperion Corporation have decided to activate the Interplanetary Ninja Assassin Claptrap.”

Sound like something you have heard before? Of course it does. It’s pretty clear that Gearbox saw it fit to make a mockery of EA’s Project Ten Dollar in their DLC’s storyline by swapping out game with munitions and gamers / second hand services with “greedy, haggling treasure hunters“.

Funny? Indeed. I can understand that companies like EA are frustrated about second hand sales going to stores instead of back to the publisher. Making the gamers pay the price for it is not the way to do it, don’t you agree?

Last Updated: September 29, 2010

Nick De Bruyne

Video games writer, editor and critic since '08. Living and breathing video games, movies and cars since the 80s. Follow me on Twitter if you love tons of gaming talk, and @pennyworthrevs for fun stuff and links.

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