In-App purchases for charity

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Bono red

I hate in-app purchases. Whether you call them micro transactions or in-app purchases they boil down to the same thing – taking more money so that you can play your preferred mobile game. How about just letting me buy the full game and play to my heart’s content? Well, now they’re going for a good cause, so I can’t hate them… as much.

(RED) is the AIDS charity set up by Bono, and Apple is getting involved. They’ve done it before in the past, but this time they’re also letting people donate with Apps for RED. There are a ton of apps on board, including Matthew’s favorite, the Kim Kardashian game. Here are just some of the apps going red:

  • Angry Birds
  • Bubble Witch 2 Saga
  • Clash of Clans
  • Cut the Rope 2
  • Despicable Me: Minion Rush
  • FarmVille 2: Country Escape
  • FIFA 15 Ultimate Team
  • Frozen Free Fall
  • Heads Up!
  • Kim Kardashian: Hollywood
  • Rayman Fiesta Run
  • The Sims FreePlay
  • Threes!
  • Toca Town

Not all of them will only donate with in-app purchases. Threes! and Toca Town don’t have in-app purchases, so they will be donating their sales. It actually scares me that of the entire list, those are the only two that don’t have micro transactions. Still, at least it’s a good cause. So, if you’re desperate to buy stars in the Kardashian game or you want to buy boosts in Bubble Witch 2, at least you can do it with an easier conscience.

I’m actually shocked at how many games from major publishers are on this list. I haven’t played any of those ones, just Threes! – no wonder EA thinks the future of gaming is micro transaction when so much of their business is tied up in mobile gaming.

Last Updated: November 25, 2014

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