Is Sony throwing in the 3D towel?

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DDD? :D :D :D

Like it tried (and actually succeeded!) to push Blu-Ray on consumers, Sony’s been rather forcefully trying to push its 3D TVS’s – by giving many of its flagship PS3 games that extra visual dimension. It was the one of the company’s biggest selling points for the previous two years. This year? Not so much.

Sony seems to have realised that people just don’t give a damn about 3D…again. Speaking with Eurogamer,  Sony UK boss Feral Gara, speaking about 3D, said “Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time.”

Not hugely important? I think it’s safe to say that for most people, they either actively avoid it, or just couldn’t give a damn either way.

“It’s a capability we’ve got,” he continued “It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP.”

“I’m certainly really pleased to see the strength of that as we look into next year. We’ve seen a resurgence really with the strength of the output from the studio network,” he concluded.

The ultimate in fads – 3D, by way of stereoscopy, has been around in one or other form since the early 1800’s – and has regularly, every few decades, found a resurgence in popularity, until people ultimately realise they don’t like it very much.

What’s your stance on 3D? When it comes to film, I’m really not particularly wowed by it – in fact, film distributors sneaky tactic of limiting 2D prints in favour of more expensive 3D screenings annoys the hell out of me. Nearly as much as the ridiculous price of drinks and popcorn, but I digress.

When it comes to gaming, it’s a bit of a mixed bag. I’ve had some pretty good experiences with 3D gaming – where I’ve felt it enhances the game. One such example is Killzone 3; the added depth made shooting Helghast in the head more satisfying; but just not enough to shell out for a 3D TV.

Last Updated: October 2, 2012

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