Well blow me down it appears that I was utterly and completely wrong.
I have been telling everyone not to expect a local price cut as we have already had a large one and are very competitively priced at the moment. However Microsoft seems to want to make it even easier to get into HD gaming and to be honest you can’t not be interested at R1799…
The Pro, including the 60GB drive, is now only R2699 and the Elite is R3499…Â
So once again you could get 2 Xbox 360 Arcades and a game each for less than a PS3… that sort of value is going to be very hard to deny.
Microsoft today announced the new lower ERP for its entire Xbox 360 family of consoles in South Africa.
From today, Xbox 360, which includes a 60GB hard drive and one wireless controller, will have an estimated retail price (ERP) of R 2699.99.
The Xbox 360 Elite, which comes with a 120GB hard drive, will have an ERP of R 3499.99. The entry level Xbox 360 Arcade console will have an ERP of R 1799.99.
Microsoft says that the new ERPs are part of the company’s ongoing strategy to â€œopen up the ultimate in high-definition gaming and entertainment to an even wider audienceâ€.
â€œWe’re proud to be expanding the reach of Xbox as the first next-generation console to break the R2000 barrier, making the platform significantly more affordable than competitorsâ€ said Marc Batten, Head of, Microsoft Interactive Entertainment Business South Africa.Â
â€œHistory shows that the majority of console sales happen after this price point has been breached, and we’re well positioned to take advantage of this mass market pricing.Â We’re passing on the benefits of being the first console to sell over 20 million units worldwide, and of the ever-expanding ecosystem of Xbox, to consumers.Â
â€œIn addition, with shoppers tightening their belts and feeling the pinch of prices on the rise, staying in is becoming a more viable form of sociable entertainment. In the line up for Christmas, you can expect over 90 new games launching including some really innovative entertainment experiences. Together with these groundbreaking new price points we hope to continue to enjoy fantastic momentum in South Africa,â€ adds Batten
Last Updated: October 6, 2008