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Microsoft committed to Xbox

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Padded cell

Love it or hate it, we all need the Xbox to stick around. Sony needs the competition, and I need that controller. Rumor had it that Microsoft might be interested in selling off the Xbox brand, but fear not – they are sticking with it.

According to Polygon, Phil Spencer showed commitment to Xbox during his SXSW panel. He explained:

Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has. We’re in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry. And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right? It’s something that resonates well inside the walls when you’re talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product.

I must say, I was (and still am) a bit worried about Xbox now that it will be run by Stephen Elop, the very man who thought Microsoft should sell off the Xbox brand. I’m glad to hear that they are “extremely committed” to the product, probably because it’s the main one that people like. Everyone loves to hate on Windows, and most people avoid using Internet Explorer or Bing – the only Microsoft product people can loudly love is Xbox. Glad they’re committed to the love, and money.

Last Updated: March 10, 2014

30 Comments

  1. VampyreSquirrel

    March 10, 2014 at 11:07

    I want a padded room!

    Also… LOL! @ “We’re in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry.” Since when was it competitive?

    Reply

    • Alien Emperor Trevor

      March 10, 2014 at 11:14

      Yes, what about the WiiU? 😉

      Reply

      • Rock789

        March 10, 2014 at 11:22

        Read a very interesting article recently where they think the WiiU will be quietly retired in the next 2 years, once Nintendo reveal their plans for the “Quality of Life” program they recently talked about, which they’ve already said will not be linked to any existing hardware they produce.

        Lotta people feel the ‘QoF’ is their way of admitting the WiiU has missed its mark and they will now move onto something they hope will bring the original Wii lovers of the world back to them.

        Interesting theory…

        Reply

        • Alien Emperor Trevor

          March 10, 2014 at 11:30

          Well it took me years to realise the WiiU isn’t a Vita clone.

          Reply

          • RinceThis

            March 10, 2014 at 11:33

            It isn’t? 0-O

          • Alien Emperor Trevor

            March 10, 2014 at 11:36

            I don’t know. What’s a Vita?

          • VampyreSquirrel

            March 10, 2014 at 11:48

            Rectagular shaped health biscuit?

  2. Alien Emperor Trevor

    March 10, 2014 at 11:13

    Well, it’s not like he’d stand there & say they’re not committed to it if they were playing with the idea of selling the Xbox division. Sales would nose dive.

    Reply

  3. RinceThis

    March 10, 2014 at 11:18

    Does 180 and sells Xbox to Nintendo…

    Reply

    • ToshZA

      March 10, 2014 at 11:19

      Who add odd and useless peripherals to it that kills the brand.

      Reply

      • VampyreSquirrel

        March 10, 2014 at 11:28

        Which is then taken over by Sega, who revive the brand only to kill it with useless Sonic games

        Reply

        • RinceThis

          March 10, 2014 at 11:32

          Heheheh

          Reply

      • Unavengedavo(aka. Bilbo)

        March 10, 2014 at 12:20

        “Who add odd and useless peripherals to it that kills the brand.” I though they already did that with the Kinect? O_o

        Reply

        • ToshZA

          March 10, 2014 at 12:44

          Kinect isn’t killing the brand. Its just an annoyance. The shit main box is killing the brand.

          Reply

  4. TiMsTeR1033

    March 10, 2014 at 11:38

    Padded room looks like home 🙂

    Reply

  5. iAmWeasel

    March 10, 2014 at 11:51

    Xbox is the main brand that people like? I would say it’s the brand that people love to hate over the past 12 months.

    Reply

    • VampyreSquirrel

      March 10, 2014 at 11:54

      It’s the main “Microsoft” brand… so it’s just less hated than Windows 😛

      Reply

      • iAmWeasel

        March 10, 2014 at 11:59

        I will agree that it’s probably the MS brand with the best public opinion.. that’s not to say public opinion towards it is stellar.

        Reply

        • VampyreSquirrel

          March 10, 2014 at 12:39

          So true! lol

          Reply

        • Kromas

          March 10, 2014 at 13:35

          I don’t gag when I hear Xbox. I do gag when I hear EA.

          Reply

  6. Pieter Kruger

    March 10, 2014 at 12:12

    Great announcements to come at E3!

    Reply

    • Brenz

      March 10, 2014 at 12:32

      Ah Pieter, your never ending optimism almost makes me believe that wishes can come true and unicorns just might exist, almost, too bad I’m a realist.

      Reply

    • iAmWeasel

      March 10, 2014 at 12:34

      I suppose okes who have bought the Xbox One need something to look forward to.

      Reply

      • ToshZA

        March 10, 2014 at 12:44

        Nobody’s bought one yet in this country. Right now, there’s no reason to either.

        Reply

        • DarthZA

          March 10, 2014 at 13:16

          3 of my mates already have Xbones in this country.

          Reply

          • ToshZA

            March 10, 2014 at 13:19

            What do they use them for? Door stoppers? O_o

          • Jim Lenoir (Banana Jim)

            March 10, 2014 at 15:27

            For that retro VCR look in your living room. Just throw in a few vinyls, some whitewashed jeans and the boner looks like it’s at home for 80s chic.

    • ToshZA

      March 10, 2014 at 12:45

      “Xbox is no longer for sale. Kinect has been permanently scrapped. Microsoft is devoting its entire team to make sure the next windows is bug-free, secure, and gamer friendly.”

      Reply

    • Jim Lenoir (Banana Jim)

      March 10, 2014 at 15:25

      At least the boner can double as a door stop, but we both know that massive and great announcement is just Lady Gaga and Justin Bieber performing (for Microsoft) at E3 this year.

      Also… damn man, I actually feel bad for you about Titanfall. Here’s a gamer hug from one gamer to another.

      Reply

  7. Jim Lenoir (Banana Jim)

    March 10, 2014 at 15:28

    Agent Phil… your work is not done yet!

    Reply

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