Microsoft promises 2012 to be the Xbox 360’s biggest year

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Microsoft had its biggest year in 2011 – thanks to Kinect’s success with the non-gaming public.

The company says that 2012 will be an even bigger year for the console.

Speaking to Gamasutra at Microsoft’s Spring Showcase 2012 event in San Francisco, Microsoft’s director of global marketing first party games (and possibly one of the least busy marketing executives in the world) Steve Beinner said that “2011 was our biggest year — the biggest year in Xbox history,” and that the company was keen to build on that momentum this year.

“We look forward to continuing to build on the momentum we have and continue the strategies we have," said Beinner, of the company’s focus on Kinect. That doesn’t mean you should only expect casual, motion-controlled fare though.  "It’s early in 2012 and we’re just peeling the curtain back, but stay tuned," he said, teasing a new IP coming later this year.

"I really love the Xbox lineup that we’re bringing," says Beinner. "I think gamers want great games."

Of course, that’s exactly the sort of thing you’d expect a marketing executive to say. I sincerely hope that the Xbox 360’s line-up does improve, and that this new IP they’re touting is something gamers actually want to play – because there’s little from Microsoft geared towards core gamers this year beyond Halo 4.

Last Updated: March 5, 2012

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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