It’s not just about how many people play your game. Sure, it’s important to reach a lot of people, but you don’t want that game sitting there, barely touched. Destiny’s player base is growing, but that doesn’t mean that the overall hour count is going to keep rising.
Activision doesn’t want to give us the details of how many people are playing Destiny at any given time. However, they did share during their earnings call that the player based was over 20 million with the average players jamming the game for “about three hours a day”. While this sounds pretty cool, it’s nice to compare this with previous comments in January where they said that Destiny had about 16 million players who played for “more than three hours per day”.
Destiny has become something of a joke among critics; it looked so great and got everyone so excited only to be a bit of a let down in the final execution. However, that hasn’t really deterred players. Sure, there are plenty of people who weren’t impressed with the game, but the fact that 20 million accounts have played the game certainly proves that it had some value for players.
Rather than implying that the shorter gaming times means that people are losing interest, I think we’re seeing the dawn of more relaxed players getting the game. These aren’t the die-hard early adopters, but those who were curious about the game and picked it up on sale. Now they are keen to play, but don’t feel the need to sink hours and hours into the game. At least Bungie is still getting some love from gamers for the title – it doesn’t have to live up to the hype immediately for Activision to make a decent amount of cash on it.
Now to see if the expansions bring some of the die-hard fans back to the fold.
Last Updated: May 8, 2015