NFL and Xbox – an expensive love affair

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Ah, the age old story.  Boy meets girl.  Boy loves girl.  Girl thinks boy might be able to give her stuff.  Boy throws $400 million at girl.  Most of boy’s friends think he’s insane.  Yeah, it’s sorta like that.

An anonymous source reported that the deal is worth $400 million over five years for the NFL.  I understand that football (the American kind, not the one the rest of the world thinks of) is big business in the States – 108 million Americans watched the Super Bowl this year, and that was lower than the previous viewership of 111 million in 2012.

Microsoft and the NFL keep going on and on about how great the experience will be.

Fans will get new television viewing innovations, including the ability to watch games, Skype video chat with other fans, view statistics, access highlights in real time and gather fantasy information about players and teams — all on a single screen. For those who prefer multiple screens, fans can get an even deeper experience on mobile devices and tablets with SmartGlass technology.

“From the use of instant replay to the yellow first-down line that has become an important element of the at-home television viewing experience, the NFL is committed to leveraging technology to improve our game for coaches, players and fans,” NFL Commissioner Roger Goodell said. “We’re thrilled to be teaming with a true innovator like Microsoft to shape the future of the NFL game experience both on-field, and in the living room.”

So, basically, Microsoft has finally come to terms with the fact that the US is their main market; rather than try to woo the rest of the world, they will just pour all their money into keeping the Americans.  For the rest of us, seems like an awfully big waste of money.

Last Updated: May 23, 2013

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