NPD to Stop Supplying Console Hardware Figures

2 min read


In what’s likely to be a blow against trolls and overzealous console fanboys, the NPD – who has routinely supplied monthly console hardware sales figures – have announced that they will no longer be doing so.

How in the hell are fanboys supposed to anonymously point digital fingers and laugh over the internet, misguidedly pointing out that “Hurr durr the Xbox totally outsold the PS3 by elevently squintillion units this month,” and “The Xbox only sold that many cos half of them melted herp-a-derp-derp?”

The change is effective immediately and the onus is now on console manufacturers to supply the information – so expect squat, or a bunch of inflated shipped-instead-of-sold figures. “Clients can release their figures, which we can verify, but it shouldn’t be up to NPD to release these figures. Our corporate publishing guidelines changed, but nothing has changed client-side,” NPD honcho David Riley told VG247.

They will also no longer be releasing unit sales figures for games – but will continue to provide a list of the top 10 selling games.

Everyone’s favourite analyst Michael Pachter is unsurprised by their move. Speaking to VG247 he said “I’m not sure why they ever release any of their numbers to the press.”

“They probably do so to generate publicity, and they have likely concluded that they get plenty by publishing only a little information, so they want to give less away for free. I pay a lot for access to the data, and probably could have skipped the hardware piece and gotten from the manufacturers directly, so they don’t want paying customers like me to turn off their subscriptions.”

Although we’ve stopped using them as regularly, the NPD figures have been a staple here at Lazygamer – and it’s kinda sad to see them go – they’ve always spurred on some pretty damned stupid fanboy rants insightful and intelligent discussions. What’ll we do now?

Oh yeah! There’s always the super-accurate VGchartz!

Source : VG247

Last Updated: October 13, 2010

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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