Home Gaming Pewdiepie denounces “Subscribe to Pewdiepie” meme; wants to end the movement

Pewdiepie denounces “Subscribe to Pewdiepie” meme; wants to end the movement

2 min read

The “Subscribe to Pewdiepie” meme has become perhaps one of the standout examples of a movement starting from innocent causes and gradually snowballing into something darker. Felix “Pewdiepie” Kjellberg, the most subscribed to individual creator on YouTube, introduced the movement/meme towards the end of 2018 as a means of competing with T-Series, an Indian record label, for the spot of the most subscribed channel. However, while this meme may have been created to voice concerns over the growing loss of support for individual content creators on YouTube, it slowly took on a far more ominous presence.


This was what Pewdiepie stated in his video entitled “Ending the Subscribe to Pewdiepie Meme” posted on Sunday, April 28. The video largely references the YouTuber’s changed stance on the meme, noting in particular the mass shooting of two mosques in New Zealand where the attacker livestreamed the killing of 50 people after announcing “Subscribe to Pewdiepie” before opening fire. Despite a tweet denouncing the atrocity soon after the event, Pewdiepie has remained largely silent until officially calling an end to the meme last night.


“To have my name associated with something so unspeakably vile has affected me in more ways than I’ve let show” states Kjellberg in his latest video. “But it’s clear to me now the “Subscribe to PewDiePie” movement should have ended then”. Kjellberg goes on to clarify that he didn’t want to immediately address the situation so as to deny the terrorist more attention and to avoid making himself the focus of the tragedy. Kjellberg also spoke to other misdeeds committed in the name of the meme, such as the defacing of a World War 2 memorial and numerous racist remarks made by his following. Kjellberg also speaks to the controversy caused by his video “Celebration”, a diss-track against T-Series in which he makes several racist jokes, saying they were not meant to be taken seriously and were made in jest.


“This negative rhetoric is something I don’t agree with at all, and I want it to stop”. Kjellberg continues to say, “and to make it perfectly clear: no, I’m not racist. I don’t support any form of racist comments or hate towards anyone.”


He ends the video stating that the “Subscribe to Pewdiepie” meme was started out of “love and support” and wishes to end it with that. Although one does have to question, can this meme really end with “love and support” after all that has already happened in its name?

Last Updated: April 29, 2019


  1. PoisonedBelial

    April 29, 2019 at 11:17

    I am still unable to fathom how in the hell he has that many subs.
    The guy is a complete tool.


    • HvR

      April 29, 2019 at 11:24

    • Pariah

      April 29, 2019 at 11:32

      People love drama. It’s the same reason that good news doesn’t make the news – it doesn’t sell as well as the drama. The very fact that he’s a tool is why he’s so successful. You see the same on Twitch – the total morons are the successful ones in the “real life” section. They’re the ones always making the playlists for Live Stream Fails etc. and they’re the ones pulling in the big numbers there. Thankfully that’s not universal and there are some actually great people who pull in big numbers on Twitch.


      • Admiral Chief Flammenwerfer

        April 29, 2019 at 11:53

        chocoTaco is lyf


  2. Phaezen

    April 29, 2019 at 12:01

    Don’t use the racism and associate with me, I am totally not racist bros *WINK*



    • Magoo

      April 29, 2019 at 14:03

      Ok I’ll bite because I am bored and curious. Please explain to me where exactly you see racism in this here image.


      • Pariah

        April 29, 2019 at 14:10

        Devils advocate moment: he’s taking the stylised use of font as a jab at arabic culture. Keyword though? “taking”. It’s about perception, and the outrage culture trying to find something to be outraged at.


        • Magoo

          April 29, 2019 at 14:39

          That was my first guess too but I thought it so absurd that there was something else going on here that I was not seeing. xD


  3. Brian

    April 29, 2019 at 13:48

    Next week; Meme Review with Steve Hofmeyer


  4. Guz

    April 29, 2019 at 12:34

    Can Honestly say I have zero interest in subbing to any youtuber, might watch one or two videos if I stumble onto them but I would never sub to a channel


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