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PlayStation’s TV advertising budget blitzes Xbox

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I cancelled my satellite subscription a few months back so I couldn’t even tell you if we’ve had a lot of local video game advertising on TV – but apparently it is still a massive thing over the US of A.

And according to a report by the Wall Street Journal the marketing team at PlayStation have been on a TV advertising bender so far this year by spending nearly 80% more on television advertising compared to Microsoft.

Since January this year PlayStation have spent $59 million on TV advertising compared to Microsoft who have only spent $34 million. But what is even more surprising is where this money is being spent. The Xbox 360 was often mocked as being your typical jock console and that Microsoft specifically targeted this beer guzzling, sport watching demographic.

Well according to the report Sony has spent nearly $13 million of that money directly on two sporting channels, ESPN and Fox Sports. Comparatively Microsoft has only spent $5.5 million on sporting channels.

However in the end most of the ad spend for both these companies will take place in the last few months of the year so expect to see a big uptick in these numbers at that time. Last year Microsoft was the top video game advertiser with a total 2013 TV spend of $73.6 million, which we are definitely expecting Sony to blitz this year.

The second highest spender last year was also not Sony; it was Activision who goes all out around the release of Call of Duty.

I expect Activision could even sneak into first place this year with the obvious massive push around the new Call of Duty and the highly anticipated Destiny which will need a ton of marketing to ensure it hits the ground at a sprint to live up to that ten year dream.

Last Updated: June 30, 2014

10 Comments

  1. Sk3tz0

    June 30, 2014 at 12:12

    That a shit ton of money for adverts..

    Reply

    • Rince&Shitity

      June 30, 2014 at 12:14

      Well if you think that GTAV spent 150 million on marketing just one game not really.

      Reply

      • oVg Panzaboye

        June 30, 2014 at 12:56

        Watch Dogs spent Liberia’s deficit on marketing. Guess what? It worked 😛

        Reply

  2. Hammersteyn

    June 30, 2014 at 12:12

    “The New Call of Duty”

    Oxymoron detected

    Reply

    • Admiral Chief Cyber Commando

      June 30, 2014 at 12:32

      Oxymoron about some morons?

      Reply

  3. Kensei Seraph

    June 30, 2014 at 12:28

    They should send some of that money my way.
    I wouldn’t mind it if they gave me enough to buy my own PS4 and 1 or 2 games and I’d be more than willing to tell EVERYONE how awesome and amazing they are for doing it.

    Reply

  4. oVg Panzaboye

    June 30, 2014 at 12:52

    While NINTENDO are still trying to figure out how to explain what a Wii-U is to their main casual demographic with NO MARKETING whatsoever.

    Reply

  5. oVg Panzaboye

    June 30, 2014 at 12:59

    Everybody knows that by winning the early install base that it only snowballs from there.
    First to market wins.

    Reply

  6. Xx_-Gaben_of_Gamen-_xX

    June 30, 2014 at 13:55

    Only way to reach the dirty unwashed masses… the Idiot Box! (not to be confused with ID@XBOX although that’s idiotic as well)

    Reply

  7. Pieter Smal

    June 30, 2014 at 13:56

    I vote PS4!

    Reply

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