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Sony Favours Profit over Marketshare

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Highvalue The PS3 is the three-legged horse in this generation’s console race – last out of the gate, it’s constantly fallen behind it’s competitors. The 360? Yup. That’s sold more units.
The Wii? That’s sold PLENTY more units. Does this bother Sony? Not so according to SCEA’s Senior VP of Marketing Peter Dille.

“I think it’s already well publicized that we have a very clear objective from our parent, Sony Corp., that we’re to focus on a profit objective, and with those marching orders it limits the playbook when it comes to pricing and promotion. Our competition had a very aggressive pricing strategy, but they also were packing two, three, four games in with the unit weekend to weekend with different retailers, and that cost a lot of money. So we had a profit goal and they had a market share goal.”

The Japanese Sony Overlords really don’t want to exercise that price cut, do they?

No, seems Sony are quite content to keep advertising that 10-year strategy of theirs.

"We also have to work hard to gain our consumers’ trust and make them comfortable that when they buy a PS3, it’s going to stand the test of time. The fact of the matter is we’re the only console manufacturer that’s ever launched a product that’s had a 10-year life-cycle. And we’ve done that now not once, but twice. One of the great things about the PS3 is that if you buy it today you can be confident it’s going to be the centerpiece of your entertainment for the next 10 years. Economically, that’s a great value."

"Yes, in tough times people think twice about discretionary spending, but we also know people spend for value. They are looking for things that will last before they spend the money. We believe that plays right into our strengths."

Source : Gamedaily

Last Updated: March 20, 2009

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