Sony has been smoking the giggly twig

1 min read

Well that is the only thing that could explain what is being rumoured as their next marketing move.

I don’t know if someone has something against Killzone 2 in Sony’s HQ but it does seem to garner a lot of negative attention.

It is now being rumoured that the much anticipated Killzone 2 demo is going to be released at the same time as Halo 3.

They are planning on crashing the Halo 3 party by releasing a free demo (beta) to the marketplace, anyone who has every played in a beta will know that problems are to be expected. So how on earth does Sony think it’s a good idea to release a buggy game to the masses to try and hijack the biggest game release of this generation?

Maybe they just feel it’s not really a Killzone release without being smashed by a Halo release? Seriously Sony this just smacks of arrogance, everyone else is moving their release away from Halo 3… take a page from their book and don’t sacrifice your best game.

Last Updated: September 3, 2007

Gavin Mannion

I for one welcome our future robotic overlords

  • NotAFanboy

    You get so carried away by your anti-Sony bias that you will publish any rumour about the PS3 as fact, so long as you can put a negative spin on it.

    The original source story states that there may be a demo before 2008, not that it is lined up to compete against Halo 3.

    I will actually gladly eat my hat if a demo hits the PSN within the next 60 days. N4G is a lousy source because it is riddled with fanboys

    (As a owner of both a PS3 and an Xbox 360, I would welcome a Killzone 2 demo when ever it arrives, so long as it lives up to expectations. Putting it up against Halo 3 might be ballsy, but hey, at least it’s more classy than trying to crash PS3 launch parties like Microsoft did in March this year. Let me guess: that was funny rather arrogant, no?).

  • LazySAGamer

    I did say rumoured… I did also think it was an interesting rumour 😉

    I think if they went on a huge marketing drive about Killzone 2 with large billboards surrounding the Halo 3 launch it would be awesome… However don’t release a beta/demo as it will get murdered…

    I did think the Paris ambush by Microsoft was funny… I love ambush marketing, but Sony are delusional if they are planning on releasing a Killzone 2 demo

  • Ruslan

    It will be a ballsy move if Sony allows all regions to make use of the demo. Having it exclusively out on specific regions only will hamped the expected impact Sony wants to make.

    I just hope it aint over 1GB coz my September cap is almost done with. 🙁

  • ocelot

    O yes we should not release any game when Halo 3 comes out. I mean Halo 3 is the best game ever, who needs to play another video game after that?

  • LazySAGamer

    Did you not see how most other games manufacturers moved their release dates to avoid going head to head with Halo?

    Love it or hate it Halo 3 is going to be huge. They are estimating an opening 24 hours of $155 million…. It is very ballsy to go up against that and to be perfectly honest why would Sony look for trouble in its current position?

  • Ruslan

    I know PGR4 got moved specifically due to Halo 3… it makes marketing sense. Something of which Sony does lack at times.

  • LazySAGamer

    It is also rumoured that Mass Effect was also pushed out due to Halo…Most people can’t buy 2-3 games a month so it does make sense.

  • NotAFanboy

    But if Killzone 2 is a demo, you won’t need to buy it.

    Personally, if Killzone 2 is anywhere near the state that it can be given to a critical public as a demo, it would be good for Sony to let it out in the wild, simply so the fans who haven’t bought a PS3 yet could be swayed from buying a 360 for Halo 3. That’s if the game is good enough to start a good internet buzz.

  • NotAFanboy

    Just to add: there’s no reason they couldn’t release a single-player demo now, and then keep the buzz going by releasing a multiplayer demo or beta later, so it’s not like they’d be losing anything by making an early move…

  • LazySAGamer

    I think it’s risky… I guess we can agree to disagree and point fingers if it happens 😛

  • PillsburyDeeBoy

    Being a 360 and a PS3 owner, I know I’d love for the Killzone demo to drop. But take a step back, Halo is the BIGGEST game in the gaming world right now, no question. If you believe anything can square up to it, you really are mistaken. And that is not to say that Halo will be necessarily better than Killzone, but right now it is BIGGER. I stand on Lazy’s side here. I love Sony’s brashness. But this isn’t 2002. Nor is this the PS2. Nope. This is a struggling PS3 that needs all of its AAA title to stand up with heads and shoulders visible, and not crowded by other games let alone Halo fever.

  • doobiwan

    I’m all for a Killzone demo, bring it on whenever. I wouldn’t worry about it against Halo, the game it’s copying this time was released 9 months ago – Gears. 😉

  • NotAFanboy

    You do know that Killzone Liberation on the PSP had a cover system and came out two weeks before GoW, don’t you?

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