Home Gaming Sony ignoring the Natal PR Barrage… will just show up and blow you away

Sony ignoring the Natal PR Barrage… will just show up and blow you away

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PS3 Arc

We have heard a lot about Project Natal in the last couple of days as Microsoft has gone on a bender showing it off to as many arb celebrities and famous people as it can.

All of this doesn’t help us, the gamers, as until it is reviewed by someone without the Microsoft helpers being around it we can’t really believe everything that is said about it. However a celebrity endorsement goes a long way towards getting the casual gamer excited about an idea and that is obviously Microsoft’s plan.

However we haven’t heard anything about Sony’s arc during all of this and Rob Dyer of SCEA has now come out and explained why.

“From Sony’s perspective, rather than go out and do a whole PR barrage to give everybody the ‘happy, happy, joy, joy’ news,” said Dyer, “we’re going to show up and have a line-up of products to show people rather than having a lot of great statements to say, ‘This is what’s going to happen.”

He goes on to say that we may see Arc at GDC or PDS and then definitely at E3 in June. Apparently they are having no problems getting 3rd parties on board and one of the major bonuses of the Arc is that you use the same codebase as people are currently using to develop PS3 games.

I think the Arc is the better controller in a traditional sense and will be much more effective for games such as sword fighting, shooting or sports games. However I think the Natal opens up a whole new genre and with Microsoft putting so much into it may swamp whatever Sony releases.

Until Sony releases its PR hand it’s hard to tell but at the moment it is obvious that Microsoft is putting a lot more PR muscle into their device.

Source: VG247

Last Updated: February 24, 2010


  1. riezo

    February 24, 2010 at 07:41

    Sony really need to step up the pr campaign. The initial ad campaign for the PS3 was very lacklustre. When Microsoft and Nintendo had ads in most major non gaming related magazines.

    Having a PS3 as my only console I would love to see more of this thing in action, but all we have are a handful of videos and a few patent leaks.


  2. tifutu

    February 24, 2010 at 08:04

    Personally way more excited about this than Natal, simply becuase I don’t have to suddenly spawn a random interest in Casual Gaming in order to enjoy the titles that will be associated with it. Cannot wait! If you guys haven’t seen them, there were some pretty sweet tech demo vids floating around the tube at some stage…


  3. hayted

    February 24, 2010 at 08:15

    Thank God I have both Consoles 🙂 At least when they both come out I can get both. No need to see which is going to be better as they will both be unique I think. Just my 1.3432123423 cents worth. :alien:


  4. Jonni

    February 24, 2010 at 08:23

    ‘happy, happy, joy, joy’ lol Rob Dyers been watching too much Ren and Stimpy!


  5. WitWolfyZA

    February 24, 2010 at 08:37

    im also one of the the fortunates to own both consoles, and none of these two devices catch my fancy. To be honest… im not prepared to pay R700+ for these remotes/glorified eye toys just to get crappy showelware on PSN store or XBOX Market place…

    Ill stick to my controllers, thank you 🙂


  6. Bobby Kotick and a bottle of Jack Daniels

    February 24, 2010 at 13:47

    My sentiments exactly Wolfy. I’m still not convinced these gadgets will add anything substantial to gaming.


  7. daki-sama

    February 25, 2010 at 10:04

    Krump Hero on Natal. I can see it now.


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