Earlier this year, Sony’s PlayStation Network made international mainstream headlines by being hacked, leaving over 70 million users’ data compromised. Not one to dwell on the negative side of things, the company has said the attacks were actually beneficial – as they’ve woken up dormant customers and have actually made the company money.
“Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content," said global business strategy head So Saida to Techradar. "We have increased the revenue of games by 14%. We have acquired 800,000 active users for Music Unlimited, 5% revenue for Video Unlimited and we now have three million accounts for this service.”
We created the welcome back package, which is one of the reasons for the upsurge in activity on the site,” he said. I’m really happy for you Sony, that you’ve managed to profit from your lax security implementation. Job well done!
Despite the good outcome, Sony isn’t keen on similar shenanigans happening again. "We have put various security issues in place, moved the data centre, automated log-in can now be blocked, we have monitoring system so we can detect it much more sooner. We also have the insurance scheme to protect those customers. We also notify customers if the password strength is not enough.”
Last Updated: October 25, 2011
