Not content with just hyping their games, Sony seem to be reverting back to pre-PS3 launch levels of smack talking. They also seem to be imbibing a bit of the electric kool-aid, with Sony Computer Entertaining President Kaz Hirai waxing delusional. In an interview with Official Playstation magazine, the SCE front-man said – despite being firmly in last place – “I’d like to think that we continue official leadership in this industry.”
Full details of lunacy after the jump
He then went on to take swipes at the competition;
â€œ It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world â€” that’s kind of the way I look at things…
And with the Xbox â€”
again, I can’t come up with one word to fit. You need a word that describes something that lacks longevity… Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…
And unless things go really bad, there’s no way that at the end of a life cycle our competition is going to have a higher install base.?â€
I’m of the opinion that the PS3 is a mighty fine console indeed – but these snide, unwarranted comments from Sony big wigs only show a lack of decorum and class. It’s almost as if they’re on the defensive, like a caged animal. Perhaps Sony believe that if they keep reaffirming that they’re winners, it’ll come true?
To reiterate : Dear Sony, Would you please shut up?
Last Updated: January 21, 2009