Home Gaming Sony treating Destiny like 1st party title

Sony treating Destiny like 1st party title

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Destiny ps4 bundle

Destiny is one of the biggest releases we’ve seen in a while. All the flurry of attention is reminding me of the hype surrounding GTA V last year. This time around, there is a special relationship with one particular console, and Sony isn’t shy to brag about Destiny.

Speaking to EuroGamer, Sony UK boss Fergal Gara explained that Sony was backing Destiny so much that they actually were considering it a first-party title:

We’re treating it, for all intents and purposes internally, as if it’s a first-party release. We’re wrapping our arms around it on all levels of the organisation. It’s a special project and an important project and it has the power to launch Christmas. It’s hugely important.

Gara believes that Destiny will help ship PS4 units as people are finally convinced of the console’s value proposition. It will definitely be a top selling game for the console – I believe that it will be a bestseller across both platforms, in fact. However, Gara goes on to say that he thinks this could be important for other upcoming titles, too.

I see it as the launch pad for the whole festive season. It comes nice and early in the season. People will go out and get a new console and then they’ll want more games to play on it. It really does kickstart the market for ourselves, retailers and publishers alike.

This certainly could be true – there are a lot of fantastic games coming in the next few months and people will want to grab plenty of games for their new consoles. I think that Destiny will also help the Xbox One ship units, but it doesn’t compare with the support that Sony is giving the title. In the same way that Halo will also help sell the Xbox brand, perhaps Destiny will do the same for PS4 despite actually coming to both new generation consoles.

Last Updated: September 9, 2014

39 Comments

  1. WarframedSquirrel

    September 9, 2014 at 15:04

    I want one of those things that’s in the header *nods*.

    I dunno what kinda parties Sony goes to… but I haven’t been to any that have that many weapons…

    Reply

    • Sk3tz0

      September 9, 2014 at 15:07

      what the box.. I can give the box mine came in if u like ๐Ÿ˜›

      Reply

      • WarframedSquirrel

        September 9, 2014 at 15:10

        Lol! No! I want what’s in the box too.

        Reply

        • Hammersteyn

          September 9, 2014 at 15:11

          Register to win (all thanks to @Admiral_Chief:disqus )
          http://www.megarom.co.za/game-extra/destiny/

          Reply

          • WarframedSquirrel

            September 9, 2014 at 15:11

            I’ve entered, so has the wife ๐Ÿ˜›

          • Hammersteyn

            September 9, 2014 at 15:12

            Hmmmmmmmm I need a wife…

          • Alien Emperor Trevor

            September 9, 2014 at 15:14

            You’ll need 3 wives for a full fire team. That’s how it all works right?

          • WarframedSquirrel

            September 9, 2014 at 15:15

            LOL! I guess that’s one way of looking at it.

          • Hammersteyn

            September 9, 2014 at 15:30

            LOL!!!!!!

          • CAE9872

            September 9, 2014 at 15:44

            I thought you had the pub? Not that it necessarily keeps you warm on those long cold nights; good thing we heading towards summer for you then!

          • Hammersteyn

            September 9, 2014 at 15:53

            True, but the pub can’t enter unfortunately

          • Spaffy

            September 9, 2014 at 15:41

            Ditto, although she doesn’t know tehehe

          • Mossel

            September 9, 2014 at 15:26

            Ah what a champ!

          • Alien Emperor Trevor

            September 9, 2014 at 15:27

            I entered, the toughest decision will be whether to keep it or sell it if I’m lucky enough to win.

          • CAE9872

            September 9, 2014 at 15:43

            Keep it and try it…you may end up liking it!

          • CAE9872

            September 9, 2014 at 15:45

            I have entered even if I have them…free stuff is always good.

          • Sk3tz0

            September 9, 2014 at 15:58

          • Hammersteyn

            September 9, 2014 at 16:10

            Heaven is a place on earth

          • Sk3tz0

            September 9, 2014 at 16:24

            now now.. gotta sing out the whole chorus..

            Ooh, baby, do you know what that’s worth?
            Ooh heaven is a place on earth
            They say in heaven love comes first
            We’ll make heaven a place on earth
            Ooh heaven is a place on earth

        • Sk3tz0

          September 9, 2014 at 15:15

          wats in the box..

          Reply

  2. Hammersteyn

    September 9, 2014 at 15:08

    • WarframedSquirrel

      September 9, 2014 at 15:10

      Spontaneously.

      Reply

      • Hammersteyn

        September 9, 2014 at 15:11

        No clue how it happened

        Reply

        • Sageville

          September 10, 2014 at 09:12

          Looks like you tripped…. clearly

          Reply

    • Sk3tz0

      September 9, 2014 at 15:17

      love that movie

      Reply

  3. Admiral Chief Assassin

    September 9, 2014 at 15:10

    Still bummed this ain’t on PC

    Reply

    • CAE9872

      September 9, 2014 at 15:20

      Is there a softening towards the consoles happening…

      Reply

      • Admiral Chief Assassin

        September 9, 2014 at 15:31

        Not in the very least

        Reply

      • Hammersteyn

        September 9, 2014 at 15:31

        NO! #staystrongadmiral

        Reply

        • Admiral Chief Assassin

          September 9, 2014 at 15:31

          *strong

          Reply

          • Hammersteyn

            September 9, 2014 at 15:31

            thanks

          • Admiral Chief Assassin

            September 9, 2014 at 15:34

            Np

            ๐Ÿ˜›

    • UltimateNinjaPandaDudeGuy

      September 9, 2014 at 15:57

      I would definitely have wanted to give it a try! ๐Ÿ™

      Reply

  4. Alien Emperor Trevor

    September 9, 2014 at 15:16

    Saw on Raru they still have a few Ghost editions for the Xbone if anyone is looking for that.

    Reply

    • CAE9872

      September 9, 2014 at 15:40

      Yeah could play it on the currently non-existing/non-available console!

      Reply

  5. Ryanza

    September 9, 2014 at 15:23

    I will say it again. It is really smart that Sony is supporting Destiny the way they are doing. Bungie is a big console gaming developer that develops high quality games. Bungie helped Microsoft sell so many consoles with the Halo series.

    Destiny is going to sell tons of consoles, well tons of PS4 consoles.
    Bungie was the heart of Xbox. Sony understands that and now that Bungie is on PS4, Sony has gone all out to crush that Microsoft heart.

    So well done Sony. You guys are really playing a smart game this time around. Now we can get a gaming console and not a second job.

    Reply

    • Sageville

      September 10, 2014 at 09:15

      I also think bungie feels that Xbox is no longer the future of gaming, so this is the first steps to migrate future IPs to the Playstation platform.

      Reply

  6. HisDivineOrder

    September 9, 2014 at 15:59

    Guess that’s where the superior PC version went.

    Sony and Microsoft pooled their moneys to ensure the PC version did not see the light of day… in 2014.

    Reply

  7. Guild

    September 10, 2014 at 09:25

    At BT games yesterday, saw a guy buy one of these for his kid. It was his birthday present which was in Jan. Kid had waited on this bundle for his present the whole year. I definitely think Destiny is going to push more sales.

    Reply

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