Sony’s happy with the Vita’s performance

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The PlayStation Vita might not be setting gamers hearts or sales charts aflutter – something that upsets adherent acolytes of the vociferous Church of Sony, as they watch Nintendo’s 3DS sell like hotcakes.

Don’t worry; Sony’s not concerned – and believes things will get better.

“Right now we’re on forecast to where we thought the platform would be,” Sony’s Hardware marketing boss John Koller told Kotaku.

“We knew there was a market. Our research pointed over the last four years of creating it that there was a market. We still absolutely believe that.”

He does say that there’s an upside – and that sales of digitally downloadable content is a hit on the Vita.

“The digital side has far surpassed our expectations. It shows the type of consumer who has come into the market. It’s a PS3 owner. Almost across the board, the Vita owner has been a PS3 owner,” he proclaimed.

In an interview with Joystiq. Sony’s Scott Rodhe echoed Koller’s general sentiments – at the same time promising a bright future for Vita gamers.

“We’re building a lot of additional titles internally. A lot of good third-party support, you saw that announced at our press conference,” he said.

“So, we think that it’s certainly on the rise. Still doing well. Would we like it to do better? Of course. And we’re doing everything we can in terms of providing great new content – sixty titles next year – to ensure that that will happen.

“There are a lot of other bigger and smaller things that we just haven’t announced yet,” he added.

Many were expecting Sony to announce a Vita price at E3 this year, following Nintendo’s 3DS price cut example – but that just didn’t happen.

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Last Updated: June 13, 2012

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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